# Gluten-Free Product Lines Exceedient Foods is a New Venture from Farmers’ Rice Cooperative By Kalin Ned | Published 2024-07-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/farmers-rice-cooperative References: [fooddive](https://www.fooddive.com/press-release/20240312-farmers-rice-cooperative-launches-exceedient-foods-a-single-source-ingred/) & [exceedientfoods](https://exceedientfoods.com/)  Farmers’ Rice Cooperative recently debuted Exceedient Foods as a prominent player in the ingredient innovation sector, particularly for gluten-free and health-conscious food products. Leveraging Farmers’ Rice Cooperative's extensive experience in rice production, Exceedient Foods offers a vertically integrated approach that ensures high standards of ingredient quality, traceability, and food safety. Exceedient Foods provides a range of products, including various rice-based ingredients like flours, grits, and coatings. All offerings are tailored for the [gluten-free market](https://www.trendhunter.com/trends/cheezit-gluten-free). The brand's unique selling point lies in its complete control over the production process. The company’s focus on custom production and value-added ingredients allows for tailored solutions that meet the specific needs of food brands. This adaptability is complemented by its research and development capabilities, which enable the creation of [innovative and nutritious food products](https://www.trendhunter.com/trends/glutenfree-treats). Image Credit: Exceedient Foods ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 48% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Gluten-free Innovation:** The rise of gluten-free product lines highlights a growing focus on health-conscious and allergen-free food markets. - **Vertical Integration:** Companies offering vertically integrated solutions ensure high standards of ingredient quality, traceability, and food safety. - **Rice-based Ingredients:** The use of rice-based ingredients for gluten-free products showcases a trend towards versatile and nutritious food components. ### Who This Affects Most - **Health-conscious Foods:** The increasing demand for gluten-free and nutritious foods is driving innovation in the health-conscious food industry. - **Ingredient Production:** The ingredient production sector benefits from vertically integrated approaches that enhance quality and safety standards. - **Research and Development:** Enhanced research and development within food production allows for the creation of customized and innovative food solutions. ## Related on Trend Hunter - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Budget-Friendly Gluten-Free Products](https://www.trendhunter.com/trends/hyvee-good-graces.md) - [Ready-to-Use Gluten-Free Doughs](https://www.trendhunter.com/trends/glutenfree-dough.md) - [Gluten-Free Frozen Pastries](https://www.trendhunter.com/trends/gluten-free-easy.md) - [Sustainability-Targeted Grain Products](https://www.trendhunter.com/trends/great-river-milling.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Functional Rice Starches](https://www.trendhunter.com/trends/ingredion-novation-lumina-83008600.md)