# Farmer Dating App Campaigns Kraft Heinz Company Highlights the Farmers Only Dating App By Amy Duong | Published 2023-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farmers-only References: [designtaxi](https://designtaxi.com/news/423063/Kraft-Heinz-Company-Starts-Farmer-Dating-Service-To-Match-You-With-Ample-Eggs/) & [justdateafarmer](https://www.justdateafarmer.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  The [Kraft Keinz Company](https://www.trendhunter.com/trends/swipe-right-for-mayo) comes up with a plan alongside [Farmers Only](https://www.trendhunter.com/trends/frozen-spirulina-cubes), which is a dating website that is used by over 1.5 million single farmers. Starting April 12th, those that purchase a Just Crack an Egg product, can upload their receipt online at JustDateAFarmer.com to get a free premium subscription to Farmers Only for a whole year. This is redeemable through their own access code. The kits that they can purchase include options such as Veggie, Denver, [Ultimate](https://www.trendhunter.com/trends/hot-honey-ultimate-pepperoni-pizza), and All American. The cups pop into the microwave for a few minutes and are ready to eat. Michael Gober, a representative at Farmers Only playfully explains that “At Farmers Only, we’re all about creating a solution for people trying to find their perfect match and, now, for finding eggs." Image Credit: The Kraft Heinz Company, PR Newswire ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Farmers Only Partnership:** Collaborations between non-dating brands and dating apps or websites can drive brand visibility and customer engagement. - **Incentives for Product Purchases:** Offering incentives, such as free premium subscriptions, to customers who purchase specific products can increase customer loyalty and drive sales. - **Convenience Food Pairings:** Partnering convenience food items with different types of promotions can help increase product sales and may also open up new marketing opportunities to reach different demographics. ### Sectors Adopting This - **Food and Beverage Industry:** Collaborations with unlikely partnerships or the addition of promotions can help drive brand visibility and customer engagement. - **Dating Industry:** Offering incentives to customers through product promotions can help increase customer loyalty and drive sales. - **Marketing Industry:** Partnering convenience food with different types of promotions can help brands to reach different demographics and increase product sales. ## Related on Trend Hunter - [Convenient Scrambled Egg Kits](https://www.trendhunter.com/trends/just-crack-an-egg-1.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Culinary-Centric Dating Campaigns](https://www.trendhunter.com/trends/knorr-x-tinder.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Egg-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/cracked-fried-chicken-sandwich.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Playful Bagel Shop Campaigns](https://www.trendhunter.com/trends/operation-jimmy-dean.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md)