# Grab-And-Go Café Initiatives Farmer's Fridge Has Partnered with Dunkin' in a New Pilot Program By Francesca Mercurio | Published 2021-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farmers-fridge-1 References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/dunkin-partners-farmers-fridge-bring-new-grab-go-options-customers) & [farmersfridge](https://www.farmersfridge.com/) [Farmer's Fridge](https://www.trendhunter.com/trends/organic-cranberry-sauce), a fresh food vending machine company, has partnered with [Dunkin](https://www.trendhunter.com/trends/dunkin-menu)' in an all-new pilot program. The company will be testing a selection of its [grab-and-go salads and bowls](https://www.trendhunter.com/trends/summer-salad1) in selected Dunkin' locations. The initiative will begin by offering a selection of Farmer's Fridge prepared meals over the counter, and eventually introduce grab-and-go cases. Farmer's Fridge lost a great deal of its revenue at the beginning of the Covid-19 pandemic when many of its grab-and-go vending machines were unused due to the closure of universities and office buildings. The brand then began exploring new spaces to offer their products - such as restaurants and hospitals. Dunkin's business model is rooted in providing food and drink options for on-the-go individuals. This new pilot will test to see how consumers react to this new selection of health-conscious grab-and-go meals. Image Credit: Farmer's Fridge ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Grab-and-go Vending:** The partnership between Farmer's Fridge and Dunkin' highlights the growing demand for healthy and convenient food options available for grab and go vending - **Diversifying Revenue Streams:** The initiative by Farmer's Fridge to partner with Dunkin' to sell its health-conscious grab-and-go salads and bowls over the counter at selected locations, demonstrates a proactive approach to diversifying revenue streams amidst unpredictable market conditions - **Collaborative Distribution:** The Farmer's Fridge and Dunkin' partnership is an example of how companies can leverage each other's distribution channels to expand their market reach and cross-sell complementary products ### Where This Applies - **Vending:** The pilot program between Farmer's Fridge and Dunkin' showcases an opportunity for businesses looking to introduce fresh, healthy, and easy-to-eat meals in vending machines, to cater to the changing consumer preferences for on-the-go food options - **Hospitality:** The partnership between Farmer's Fridge and Dunkin' is a prime example of how restaurants and cafes can increase sales and tap into new markets by adding healthy grab-and-go options to their menus - **Healthcare:** The case study of Farmer's Fridge exploring partnerships with hospitals underscores the potential of healthy grab-and-go vending machines in the healthcare industry, particularly as they shift towards providing outpatient services and facilities ## Related on Trend Hunter - [Artisan-Inspired Summertime Cafe Menus](https://www.trendhunter.com/trends/dunkin-menu.md) - [On-Campus Smart Fridges](https://www.trendhunter.com/trends/oncampus-smart-fridges.md) - [AI-Powered Fresh Food Vending Machines](https://www.trendhunter.com/trends/aipowered-fresh-food-vending-machines.md) - [Grab-and-Go Hot Food Services](https://www.trendhunter.com/trends/onvo-food-on-the-fly.md) - [Smart Fridge Vending Machines](https://www.trendhunter.com/trends/smart-fridge-vending-machines.md) - [Cafe-Style Snack Mixes](https://www.trendhunter.com/trends/kars-x-dunkin.md) - [Sous Vide Egg Bites](https://www.trendhunter.com/trends/omelet-bites.md) - [Healthy Take-Out Promotions](https://www.trendhunter.com/trends/on-the-go-bundle.md) - [High-Value Cafe Meal Deals](https://www.trendhunter.com/trends/dunkin-6-meal-deal.md)