# Dog-Focused Podcast Mini Series The Farmer's Dog Announces Partnership with the Oprah Podcast By Kalin Ned | Published 2026-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/farmers-dogs References: [instagram](https://www.instagram.com/reel/DYpQUM3CHsv/) [The Farmer's Dog](https://www.trendhunter.com/trends/farmers-dog) is a company that produces fresh, [human-grade dog food](https://www.trendhunter.com/trends/the-honest-kitchen-debuts) delivered to customers' homes. Recently, the brand announced a partnership with The Oprah Podcast that includes a custom mini-series called Life Is Better With Dogs. The mini series is narrated by Oprah Winfrey and features real stories of pet owners, as well as sponsored podcast episodes, such as a conversation with dog cognition expert Dr. Alexandra Horowitz. The first episode of Life Is Better With Dogs follows a Navy veteran who found healing through his service dog. As part of this announcement, The Farmer's Dog also noted it will be donating a full year of fresh food to 250 dogs belonging to military families and volunteer military therapy dogs through a new partnership with the [USO](https://www.trendhunter.com/trends/rocket-pop-margarita). Image Credit: The Farmer's Dog x The Oprah Podcast ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 54% | Activity: 63% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Branded Storytelling Podcasts:** Narrative-driven mini-series sponsored by consumer brands reveal opportunities to reframe product value through long-form emotional engagement and serialized loyalty loops. - **Human-grade Pet Food Mainstreaming:** Rising demand for fresh, human-grade pet nutrition signals potential to disrupt commodity pet food supply chains with higher-margin, health-focused subscription models. - **Cause-driven Brand Partnerships:** Brands aligning with social causes and veteran support demonstrate new pathways for reputation-based differentiation and community-embedded service offerings. ### Industries Being Reshaped - **Pet Food and Nutrition:** Subscription-delivered fresh food models present the chance to upend retail distribution and create vertically integrated ecosystems around pet health data and personalized diets. - **Podcasting and Audio Media:** Sponsored narrative content and celebrity-led series outline a shift toward publisher-brand hybrids that monetize deep listener relationships beyond traditional ad buys. - **Veteran and Therapy Services:** Integrated partnerships between consumer brands and veteran support organizations indicate opportunities to fund and scale therapeutic-animal programs through corporate resources. ## Related on Trend Hunter - [High-Altitude Dog Food Unboxings](https://www.trendhunter.com/trends/worlds-most-extreme-unboxing.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Human-Grade Dog Food Partnerships](https://www.trendhunter.com/trends/farmers-dog.md) - [Gut-Focused Kibbles](https://www.trendhunter.com/trends/goodgut.md) - [Australian Dog Deliveries](https://www.trendhunter.com/trends/petbarn.md) - [Pet-Focused Re-Branding Initiatives](https://www.trendhunter.com/trends/my-perfect-pet.md) - [Cat-Owning Couple Series](https://www.trendhunter.com/trends/liveclear-love-clear.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md) - [Celeb-Founded Premium Dog Foods](https://www.trendhunter.com/trends/hartfelt.md)