# Undying Superstition Farmers' Almanac Predicts Cold Weather, People Still Care By Fashion Spy | Published 2008-08-26 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/farmers-almanac-predictions References: [farmersalmanac](http://www.farmersalmanac.com/) & [farmersalmanac](http://www.farmersalmanac.com/) Do people still read the Farmers’ Almanac? Apparently so. The 2009 Farmers Almanac was just released, and the predictions are spreading across the web. Snap, I like viral news, but I don’t like old stuff. The almanac, which has a 192 year old history, claims an 80-85 percent accuracy rate for their [weather predictions](https://www.trendhunter.com/trends/google-gencast) which are 2 years in advance. The Farmers’ Almanac, different from the “Old” Farmers’ Almanac, has expanded their brand into merchandise and online webcasts. This year, the publication predicted colder-than-average temperatures which will be “catastrophic for millions of people.” For those people that prefer a little thing called ‘science’ the [National Weather Service](https://www.trendhunter.com/trends/national-childrens-alliance) uses a trends-based outlook, which suggests warmer than normal weather. I’m gonna bet on [global warming](https://www.trendhunter.com/trends/climate-bet) and math this year… ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Continued Interest in Folklore and Superstitions:** Brands can innovate by tapping into nostalgia and traditional beliefs. - **Accuracy-based Marketing:** Flexibility and fine-tuning can disrupt the traditional marketing of weather forecasting businesses. - **Online Brand Extension:** Brands can create additional revenue streams through merchandise and webcasts. ### Sectors Adopting This - **Weather Forecasting:** Innovations in predicting accuracy and marketing strategies can disrupt the industry. - **Publishing:** Brands can create extensions through merchandise and webcasts. - **E-commerce:** Online shops for various merchandise related to weather can be created and marketed. ## Related on Trend Hunter - [AI-Powered Snowfall Predictors](https://www.trendhunter.com/trends/probabilistic-snowfall.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Weather Forecasting Softwares](https://www.trendhunter.com/trends/predictwind.md) - [Hyperlocal Weather Forecasting](https://www.trendhunter.com/trends/rainbow-weather.md) - [AI Weather Forecasting Suites](https://www.trendhunter.com/trends/earth-2-platform.md) - [Global Snow Forecast Websites](https://www.trendhunter.com/trends/follow-the-snow-today.md) - [Wedding Meteorology Reports](https://www.trendhunter.com/trends/wedding-meteorology.md) - [AI Weather Forecasting Tools](https://www.trendhunter.com/trends/graphcast.md) - [Sensor-Equipped Weather Devices](https://www.trendhunter.com/trends/accuweather.md)