# Mineral-Infused Farm-Direct Coffees This Coffee is Loaded With Antioxidants and Micronutrients By Rahul Kalvapalle | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farmdirect-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/legendary-biohacker-dave-asprey-unveils-new-coffee-brand-danger-coffee-301514281.html) & [dangercoffee](https://dangercoffee.com/en-ca?gclid=Cj0KCQjw1tGUBhDXARIsAIJx01kyLrq7pCTTHhxZVZOeKTZxuOVMwKOX108Z6qxxTUP2gsUBYDROWMcaAtXBEALw_wcB)  Dave Asprey, the celebrated bestselling author and bio-hacking pioneer, has launched a new range of [farm-direct coffee](https://www.trendhunter.com/trends/modernized-coffees) that doesn't merely stimulate your mental and physical performance and taste great, but also infuses your body with a range of vital minerals and micronutrients. The 'Danger Coffee' was developed over a long period of time and with significant monetary investment, not to mention the inputs of leading scientists and doctors. The end result is a coffee that is [high in antioxidants, micronutrients](https://www.trendhunter.com/trends/incredibrew) and crucial anti-inflammatory ingredients. What's more, the beans used in this coffee are guaranteed to be free of mold. Finally, the 'Danger Coffee' also happens to work perfectly in conjunction with Asprey's iconic recipe of coffee mixed with [MCT oil and grass-fed butter](https://www.trendhunter.com/trends/coffogenic). "I believe coffee can do more than just give you energy; it can elevate you at a cellular level," Asprey said in announcing the launch of Danger Coffee across the U.S. Image Credit: Danger Coffee ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Mineral-infused Coffee:** As consumers increasingly seek functional beverages, companies can tap into the demand for drinks imbued with minerals and micronutrients. - **Bio-hacking Beverages:** The rise of bio-hacking and the desire for better mental and physical performance offer companies an opportunity to create innovative functional beverages tailored to the needs of consumers. - **Mold-free Products:** Given growing concerns over mold in coffee, brands can differentiate themselves by offering products that are guaranteed to be free of mold and other contaminants. ### Who This Affects Most - **Coffee:** Companies within the coffee industry can capitalize on the growing demand for functional beverages by developing their own mineral-infused coffee products. - **Functional Beverages:** As consumers increasingly prioritize health and wellness, the functional beverage industry can create bio-hacking products to meet their needs. - **Food Safety:** Food safety companies can provide testing and certification services to coffee producers, ensuring their products are free of dangerous contaminants like mold. ## Related on Trend Hunter - [Mineral-Enriched Coffees](https://www.trendhunter.com/trends/danger-coffee.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Convenient Longevity Coffees](https://www.trendhunter.com/trends/longevity-coffee.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md)