# Theatrical Cleansing Balms farmacy x WICKED! on Broadway Celebrates a Trusted Makeup Remover By Laura McQuarrie | Published 2025-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/farmacy-x-wicked References: [farmacybeauty](https://www.farmacybeauty.com/products/wicked-clean-kit)  Tons of [Wicked](https://www.trendhunter.com/trends/wicked-x-beekman-1802)-themed collaborations are dropping to celebrate the duality of good and evil, featuring pink and green colorways that embody Glinda and [Elphaba](https://www.trendhunter.com/trends/wicked-x-lush), including farmacy x WICKED! on [Broadway](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair). This skincare kit includes one green and one pink version of the brand's fan-favorite cleansing balm, which melts into a milky oil to leave skin deeply cleansed and nourished with the power of antioxidant-rich super greens like moringa, holy basil and arugula. Fans will delight in the pink version, and its soft, sorbet-like feel. As a cleanser with three-in-one clinically proven benefits—removing long-wearing makeup and SPF, hydrating and softening skin and improving texture—it's no wonder that farmacy's cleansing balm is the preferred makeup remover for Wicked on Broadway. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 48% | Freshness: 48% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Colorway Collaborations:** Brands are increasingly using thematic colorway collaborations to create unique and memorable product experiences, as seen with the Glinda and Elphaba-inspired color schemes. - **Multi-functional Skincare:** The demand for multi-functional skincare products that combine cleansing, hydration, and texture improvement in a single offering is reshaping the beauty industry. - **Antioxidant-rich Ingredients:** The use of antioxidant-rich ingredients like moringa and holy basil in skincare products is gaining traction for their benefits in nourishing and rejuvenating the skin. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry is focusing on innovative formulas that offer comprehensive benefits, such as makeup removal, hydration, and skin texture enhancement in one product. - **Entertainment Merchandise:** Collaborations between entertainment brands and consumer products are creating a niche market for merchandise that blends fandom culture with everyday use, such as Broadway-themed skincare kits. - **Natural and Organic Products:** The natural and organic product industry is thriving as consumers prioritize health-conscious and environmentally friendly ingredients in their skincare routines. ## Related on Trend Hunter - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Wondrously Witchy Haircare](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Witchy Dish Soap Sprays](https://www.trendhunter.com/trends/dawn-x-wicked-for-good.md)