# Agricultural Travel Experiences This Airbnb-Style Service Aims to Boost Local Farm Tourism By Katherine Pendrill | Published 2016-05-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/farm-tourism References: [fastcoexist](http://www.fastcoexist.com/3059708/this-new-startup-wants-to-be-the-airbnb-for-local-farm-tourism) & [farmcation.us](http://www.farmcation.us/) 'Farmcation' is a startup that is using an Airbnb-style platform to help boost local farm tourism. Although more people are eating local than ever before, many small-scale farms still struggle to turn a profit. Farmcation aims to give farmers a secondary source of income by connecting them with city dwellers who want to arrange a visit. Currently in its beta testing mode, Farmcation arranges for Bay Area visitors to travel to nearby farms to meet local farmers, take a tour of the facilities and enjoy a fresh picnic lunch. The idea is to help local farmers take in a new source of income, while also helping city dwellers understand the ins and outs of the agricultural industry. As co-founder of Farmcation Grace Lesser explains, "Ultimately, we seek to make our cultural relationship with food less transactional and more relational." With a growing number of millennials interested in both food and experiential travel, Farmcation could prove to be influential in boosting local farm tourism. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Agricultural Tourism:** Farmcation's Airbnb-style platform is tapping into the growing trend of agricultural tourism by connecting city dwellers with local farms. - **Experiential Travel:** Farmcation is capitalizing on the trend of experiential travel, offering visitors the opportunity to immerse themselves in farm life and learn about the agricultural industry. - **Locavore Movement:** Farmcation aligns with the locavore movement by connecting consumers with local farmers and promoting the importance of supporting small-scale farms. ### Sectors Adopting This - **Hospitality Industry:** Farmcation's platform presents an innovative opportunity for the hospitality industry to expand its offerings to include farm destination experiences. - **Agricultural Industry:** Farmcation's platform provides a disruptive innovation opportunity for the agricultural industry to diversify income streams and bridge the gap between farmers and consumers. - **Travel and Tourism Industry:** Farmcation's unique travel experiences present an opportunity for the travel and tourism industry to cater to the growing demand for authentic, immersive experiences. ## Related on Trend Hunter - [Cultural Travel Stays](https://www.trendhunter.com/trends/adventure-homestay1.md) - [Food-Focused Travel Guide Platforms](https://www.trendhunter.com/trends/foodietrip.md) - [Rural Running Vacations](https://www.trendhunter.com/trends/airbnb-and-strava.md) - [Immersive Culinary Experiences](https://www.trendhunter.com/trends/immersive-culinary-experiences.md) - [Family Homestay Platforms](https://www.trendhunter.com/trends/homestays-with-kids.md) - [Compassionate Travel Platforms](https://www.trendhunter.com/trends/vegius.md) - [Farm Visitor Experiences](https://www.trendhunter.com/trends/mdahk-farm.md) - [Culinary-Focused Travel Experiences](https://www.trendhunter.com/trends/food-tours.md) - [Yardwork-Exchange Property Rentals](https://www.trendhunter.com/trends/mowbnb.md)