# Co-Branded Farmer-Supporting Projects Busch Light & John Deere Join Forces to Support Farm Rescue By Grace Mahas | Published 2022-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/farm-rescue References: [shopbeergear](http://www.shopbeergear.com)  [John Deere](https://www.trendhunter.com/trends/yeti-x-john-deere-rambler) and Busche Light -- two longtime supporters of American farming communities, -- recently joined forces to benefit [Farm Rescue](https://www.trendhunter.com/trends/honey-lager), a non-profit that provides immediate aid to farmers who have experienced hardship. The new farmer-supporting initiative includes a free Cornfield Cornhole Consumer Event on Saturday, May 21 in Big Bend, WI. Through the use of an oversized cornhole board and a John Deere tractor, hay bales will be catapulted across the cornfield to an oversized slingshot. In addition to the massive game, attendees can play regular-sized cornhole. In addition, fans can purchase the 'For The Farmers Cans' and merchandise at participating retailers from May 16-July 3. The [Busch Light](https://www.trendhunter.com/trends/busch-light-guitar) cans boast stunning farming graphics that feature John Deere’s logo and equipment. For each case sold during its limited run, Busch Light will donate $1 to Farm Rescue, up to a maximum of $100K, with John Deere matching the beer brand’s donation. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Co-branded Fundraising Campaigns:** More brands are joining forces to support common causes by launching fundraising campaigns that benefit non-profit organizations and local communities. - **Promotional Events with Interactive Experiences:** Brands are leveraging interactive experiences to increase engagement and gather valuable customer insights by organizing unique events that offer immersive experiences and memorable moments. - **Sustainable Farming Practices:** Farming companies are adopting more sustainable farming practices to improve crop yields, reduce environmental impact, and enhance the quality of their produce. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can launch co-branded fundraising campaigns that benefit local farms and non-profit organizations to create an emotional connection with customers and make a positive difference in their communities. - **Agriculture Equipment Manufacturing:** Companies in the agriculture equipment manufacturing industry can partner with non-profit organizations that support sustainable farming practices to promote their brand and showcase their products and services to a wider audience. - **Non-profit Organizations:** Non-profit organizations that focus on supporting farmers and their families can leverage partnerships with brands to increase their reach and raise awareness and funds to help those in need. ## Related on Trend Hunter - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Youth-Supporting Popcorn Snacks](https://www.trendhunter.com/trends/boldly-grown-popcorn.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md)