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# Process-Focused Cheese Packaging
Lizavetinsky Goat Cheese is a Farm Product with Artisanal Roots

By Michael Hemsworth | Published 2016-09-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/farm-product
References: [packageinspiration](http://www.packageinspiration.com/goat-chesse-lizavetinskiy.html/) & [subbota.by](http://www.subbota.by/)

The rise of alternative diets has given way to consumer demand for more [artisanal farm products](https://www.trendhunter.com/trends/artisanal-cheese-boxes) like Lizavetinsky goat cheese. Manufactured using age-old recipes, Lizavetinsky goat cheese features a simple wrapped packaging design that looks as though it were sketched by hand by the farmer. Within the packaging is a detailed description of the process behind the product, the simplicity of the final result and the geographical information pertaining to ingredients.

The [farm product packaging](https://www.trendhunter.com/trends/selfpacking-cheese) is the design work of the Subbota Communication Group and helps to satisfy a consumer preference for returning to nature. A rebellion against factory processed foods and goods has many consumers seeking out products that are more in-line with their viewpoints with regard to the planet and lifestyle.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 47% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Artisanal Farm Products:** Opportunity for packaging design that emphasizes the handmade and traditional nature of products.
- **Consumer Demand for Transparency:** Chance to provide detailed information about the production process and ingredients to meet consumer preferences.
- **Return to Nature:** Potential for packaging designs that evoke a sense of connection to the natural world and promote sustainable practices.

### Sectors Adopting This

- **Gourmet Food Products:** Disruptive innovation opportunity to create packaging that conveys the artisanal and high-quality nature of the products.
- **Sustainable Packaging:** Opportunity to develop eco-friendly packaging materials and designs that align with consumer values and promote the use of natural resources.
- **Food Marketing and Advertising:** Chance to cater to consumer demand for authenticity and transparency in product information, and create marketing campaigns that highlight the natural and traditional aspects of farm products.

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