# Holistic Lavender Farm Memberships Terre Bleu Launches the 'Beyond the Yellow Door' Membership By Kalin Ned | Published 2021-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/farm-membership References: [terrebleu](https://www.terrebleu.ca/collections/membership-events/products/beyond-the-yellow-door-collective) A farm membership entails multiple benefits—from elevating the ingredients in your pantry and fridge to gaining access to fun workshops and a potential weekend getaway. [Terre Bleu Lavender Farm—the](https://www.trendhunter.com/trends/terre-bleu) largest in Ontario, Canada—recently announced the launch of its '[Beyond the Yellow Door Collective](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines)' which aims to "inspire through the joy of experience" with thoughtful programming and visits. To celebrate the new farm membership, Terre Bleu hosted an immersive virtual kick-off event that prompted participants to come together with family and friends. The inaugural activity involved a hands-on workshop with renowned baker Lindsay, The Flour Girl who walked participants through her intricate one-of-a-kind approach to cake baking and decorating. The Terre Bleu farm membership starts at $100 (for virtual-only experience) and $200 (for the full experience). Depending on what tier of the 'Beyond the Yellow Door Collective' you choose, you will gain access to unlimited farm visits with a plus one and a seasonal bouquet of flowers upon the first visit, 15% off all Terre Belu products, direct access to [Bleu Concierge](https://www.trendhunter.com/trends/lavendermagnolia) for booking, samples of select limited-edition collaborations, access to 'BleuTalks' series on bees and propagation with owner Ian Baird, and an invitation to 'Olympic Mornings,' a series of monthly yoga and bike rides with owner and Olympian Isabelle Turcotte. Image Credit: Terre Bleu, Instagram @theflourgirl_ ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Farm Memberships:** The concept of farm memberships creates an opportunity for farms to diversify their revenue streams and attract a loyal customer base. - **Virtual Workshops:** Offering hands-on virtual workshops provides a new way for businesses to engage with their customers and expand their reach beyond their local area. - **Experience-based Memberships:** Creating experience-based memberships offers a way for businesses to build a community around their brand, while also providing exclusive perks to members. ### Who This Affects Most - **Hospitality:** Hotels and resorts can offer memberships that include exclusive discounts, access to amenities, and special events to create a loyal customer base. - **Farm-to-table:** Farm-to-table restaurants can offer memberships that provide customers with exclusive access to ingredients, recipes, and cooking classes for a more immersive dining experience. - **E-commerce:** E-commerce retailers can offer experience-based memberships that provide exclusive perks, such as product discounts, early access to new arrivals, and virtual events with industry experts. ## Related on Trend Hunter - [Lavender Farm Picnics](https://www.trendhunter.com/trends/lavender-farm-picnic.md) - [Extended Immersive Farm Experiences](https://www.trendhunter.com/trends/frnterra-farm.md) - [Lavender-Centric Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shopping-experiences.md) - [Cut-Your-Own Lavender Bundles](https://www.trendhunter.com/trends/pick-your-own-lavender.md) - [Charitable Lavender Farm Festivals](https://www.trendhunter.com/trends/lavender-farm-festival.md) - [Free Lavender Farm Experiences](https://www.trendhunter.com/trends/free-lavender-farm-experiences.md) - [Lavender-Inspired Home Product Bundles](https://www.trendhunter.com/trends/love-your-home.md) - [Exclusive Hand-Poured Candles](https://www.trendhunter.com/trends/love-candle.md) - [Exclusive Culinary Memberships](https://www.trendhunter.com/trends/the-membership-by-giadzy.md)