# Sustainable Farm Playsets Britains Farm in a Box Unfolds from a Recyclable Cardboard Box By Laura McQuarrie | Published 2020-10-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/farm-in-a-box References: [toyworldmag](https://toyworldmag.co.uk/2020-09-30-britains-farm-in-a-box-ready-for-launch/) Setting itself apart from countless plastic farm playsets for kids, Britains Farm in a Box unfolds from a recyclable cardboard box—and can be pieced back together again when not in use. The [eco-friendly farm playset](https://www.trendhunter.com/trends/ecopeacos-bath-bundle) for kids creates a farmyard scene, complete with a trailer attachment, a milking station, animal pens and stables, as well as a perfectly to-scale model of a [John Deere](https://www.trendhunter.com/trends/heineken-green-grip) tractor, a trailer, loader, hay bales, fencing and animals. As Claire Ridley, head of EU Brands at [Tomy](https://www.trendhunter.com/trends/momiji-x-tomy), observes: "we’re seeing the fun of the farmyard becoming more and more popular with a range of families." The playful farm toy offers a simple and sustainable way to support inspiring play. Image Credit: Tomy ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Playsets:** Opportunity for businesses to create sustainable playsets using recyclable materials. - **Farmyard-themed Toys:** Growing demand for farm playsets that provide an engaging and educational experience for children. - **Inspiring Play:** Increasing interest in toys that promote imaginative and creative play. ### Sectors Adopting This - **Toy Manufacturing:** Disruptive innovation potential to develop eco-friendly playsets that cater to the growing demand for farmyard-themed toys. - **Sustainable Packaging:** Opportunity for businesses to create recyclable cardboard boxes for packaging playsets and other products. - **Education and Learning:** Potential for businesses to integrate educational elements into farm playsets to foster learning through play. ## Related on Trend Hunter - [Sustainable Seasonal Chocolate Treats](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes.md) - [Recycled Rice Husk Toys](https://www.trendhunter.com/trends/modular-toy-game.md) - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Educational Climate Change Toys](https://www.trendhunter.com/trends/toy-brick-sets.md) - [Eco-Friendly Racing Toys](https://www.trendhunter.com/trends/turbo-edge-riders.md) - [Decluttering Toy Initiatives](https://www.trendhunter.com/trends/taptorebox.md) - [Sustainable Kinetic Sand Toys](https://www.trendhunter.com/trends/kinetic-sand-project-planet.md) - [Life-Sized Toy Construction Sets](https://www.trendhunter.com/trends/funphix.md) - [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md)