# Farmer Fashion Get Hot John Deere Challenges Levi, Diesel By Going Like Sixty | Published 2008-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/farm-fashion-john-deere-levi-diesel References: [brandweek](http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003707100) Farmer fashion just got a big boost from John Deere. Deere has made the pledge to be outstanding in their field. At the Magic fashion show in Vegas they announced they will challenge [Levi and Diesel](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) with a [denim deal](https://www.trendhunter.com/trends/fall-denim-styles) as well as jackets and shirts. We all know how hot Harley gear is, perhaps the tractor crowd will give John Deere just the push they need to become a fashion market force. **Implications** - Consumers are looking for an element of style in all of their products. Items that feature a fashionable side while being functional appeal to shoppers who want to look their best while doing anything. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Functional Fashion:** Brands across industries can explore how to add a fashionable side to traditionally functional products. - **Industry Crossover:** Opportunities arise for companies to enter new markets by expanding their product offerings to include unexpected items. - **Brand Differentiation:** In crowded markets, brands can differentiate themselves by diversifying their product line and incorporating new, unexpected elements. ### Industries Being Reshaped - **Fashion and Apparel:** Companies in the fashion industry can explore collaborations with brands in traditionally non-fashion industries, such as farming or machinery. - **Agriculture and Farming:** Companies in the farming industry can explore how to diversify their offerings to include unexpected products, such as clothing. - **Machinery and Equipment:** Companies in the machinery industry can explore opportunities to expand their product offerings to include fashion or fashion-inspired items. ## Related on Trend Hunter - [Celebrity-Backed Outdoor Apparel](https://www.trendhunter.com/trends/martha-stewart-2.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Co-Branded Farmer-Supporting Projects](https://www.trendhunter.com/trends/farm-rescue.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)