# In-Store Vertical Farm Displays Marks & Spencer Launches Infarm’s Vertical Farms in Six Locations By Kalin Ned | Published 2020-01-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/farm-display References: [youtube](https://www.youtube.com/watch?v=eT7ZXO1IPS4&feature=emb_title) & [forbes](https://www.forbes.com/sites/elizabethrushe/2019/10/18/major-uk-supermarket-marks--spencer-will-launch-infarm-vertical-farms-in-six-more-london-stores/#76e37f4b6518) Beloved UK-based retailer [Marks & Spencer](https://www.trendhunter.com/trends/mira) is enhancing its in-store point-of-sale design with a hydroponic vertical farm displays, courtesy of innovative start-up Infarm who entered in a new partnership with the retailer at the end of 2019. The vertical farm displays are sure to capture consumer attention – on one hand, due to their tech-forward demeanor and on the other hand, through an appeal to wellness and sustainability through agriculture. Infarm controls its hydroponic vertical farm displays remotely through a cloud-connected platform. Consumers in one of six Marks & Spencer locations in the UK have the ability “to purchase fresh herbs like Italian, Greek, or Bordeaux [Basil](https://www.trendhunter.com/trends/basil-kitchenware), Mint, Curly Parsley and [Mountain](https://www.trendhunter.com/trends/mountain-high-seltzer) Coriander,” with their roots attached. The initiative has proved successful in “bringing the nutritional produce to consumers right at the point of sale.” Image Credit: Steve Ager/ Forbes ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **In-store Vertical Farm Displays:** The integration of hydroponic vertical farm displays into retail spaces presents an opportunity for businesses to showcase technology, wellness, and sustainability. - **Tech-forward Point-of-sale Design:** Enhancing in-store point-of-sale designs with innovative technologies like hydroponic vertical farms creates a visually captivating and memorable shopping experience for consumers. - **Cloud-connected Agriculture:** The use of cloud-connected platforms to remotely control and monitor hydroponic vertical farm displays offers convenience and efficiency in managing agricultural processes. ### Where This Applies - **Retail:** Retailers can leverage in-store vertical farm displays to differentiate themselves, attract customers, and increase sales of fresh produce. - **Agriculture:** The integration of hydroponic vertical farm displays opens up new possibilities for sustainable and efficient farming methods, reducing the reliance on traditional soil-based agriculture. - **Technology:** Technology companies can develop innovative solutions, such as cloud-connected platforms, to support the remote monitoring and management of hydroponic vertical farm displays. ## Related on Trend Hunter - [Expansive Local Vertical Gardens](https://www.trendhunter.com/trends/onefarm-vertical-farm.md) - [Vertically Farmed Leafy Greens](https://www.trendhunter.com/trends/bristol-farms.md) - [Department Store Farming Investments](https://www.trendhunter.com/trends/farming-brand-plenty.md) - [Automated Commercial Kitchen Gardens](https://www.trendhunter.com/trends/instafarm.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Design-Forward Countertop Herb Vases](https://www.trendhunter.com/trends/lettuce-grow.md) - [Advanced Indoor Farming Solutions](https://www.trendhunter.com/trends/advanced-indoor-farming.md) - [Packaged Microgreens Expansions](https://www.trendhunter.com/trends/packaged-microgreens.md) - [App Controlled Indoor Gardens](https://www.trendhunter.com/trends/hydroponic-farm.md)