# Farm-Direct Cold Brews Paramount Coffee Connects Canned Coffee Directly to Producers By Mursal Rahman | Written with AI assistance | Published 2026-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farm-direct-cold-brews References: [prnewswire](https://www.prnewswire.com/news-releases/paramount-coffee-delivers-one-good-can-of-coffee-with-its-first-farm-direct-cold-brew-302897213.html)  Paramount Coffee is expanding farm-direct cold brews with One Good Can of Coffee, an 11-ounce ready-to-drink beverage made from 100% Arabica coffee. Certified by OBIIS, the range is offered in Original Cold Brew, Mocha Cold Brew, and [Caramel Cold Brew](https://www.trendhunter.com/trends/iced-caramel-latte) varieties. Paramount works with OBIIS to build direct relationships with coffee producers, including farm visits that examine labor, environmental, and community practices. This sourcing model reduces steps within the conventional coffee supply chain while creating greater visibility into where the beans originate. The [canned format](https://www.trendhunter.com/trends/premium-canned-lattes) pairs Paramount’s sourcing approach with convenience for consumers and retailers. Convenience stores can offer premium cold coffee without installing additional equipment or adding preparation work. The range also gives Paramount another entry into [ready-to-drink coffee](https://www.trendhunter.com/trends/cold-coffee-range) following Joe Knows Coffee Cold Brew. Online availability beginning in late October provides an additional channel for reaching consumers interested in convenient coffee with traceable sourcing. Image Credit: Paramount Coffee ## Trend Insights (Trend Hunter) - Score: 9.7/10 - Popularity: 96% | Activity: 96% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Farm-direct Beverages:** Shortened supply chains create premium positioning by linking ready-to-drink products with transparent producer relationships and verified sourcing practices. - **Traceable Convenience:** Canned formats are evolving beyond portability as consumers associate on-the-go products with origin visibility, ethical validation, and quality assurance. - **Certified Cold Brew:** Third-party verification adds differentiation in a crowded RTD coffee market by connecting flavor variety with labor, environmental, and community standards. ### Who This Affects Most - **Ready-to-drink Coffee:** Premium canned coffee gains new value through direct sourcing models that combine convenience, shelf stability, and producer-level transparency. - **Convenience Retail:** Retailers benefit from packaged premium beverages that require no equipment investment while meeting demand for ethical and traceable products. - **Coffee Agriculture:** Producer partnerships supported by farm visits and certification systems expand opportunities for growers to capture visibility within consumer-facing beverage brands. ## Related on Trend Hunter - [Live Canned Coffee Concepts](https://www.trendhunter.com/trends/coffee-and-cones.md) - [Canned Caramel Cold Brews](https://www.trendhunter.com/trends/caramel-cold-brew-latte.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Cafe-Quality Canned Coffees](https://www.trendhunter.com/trends/nitrogeninfused-cold-brew.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Canned Flash Brew Coffees](https://www.trendhunter.com/trends/chameleon-coffees-new-rtd.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Gut-Friendly Cold Brew Coffees](https://www.trendhunter.com/trends/goodbrew-cold-brew-latte.md) - [Personality-Packed Cold Brews](https://www.trendhunter.com/trends/joe-knows-coffee-cold-brew.md)