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# Free-Spirited Summer Editorials
Farhad Samari Photographed Zeda and Zelly for C-Heads

By Vasiliki Marapas | Published 2014-07-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/farhad-samari
References: [c-heads](http://www.c-heads.com/2014/07/06/zeda-and-zelly-by-farhad-samari-for-c-heads/) & [farhadsamari](http://farhadsamari.com/)

Photographer Farhad Samari shot Zeda and Zelly, two beautiful models from Nous Models, in an exclusive C-Heads editorial. He explains, “I love the feel of this story where [the] girls are just frolicking around the house and hanging out. My idea was to be free spirited.” I don't think I'm alone in my assertion that Samari's mission was accomplished here.

The editorial radiates with a particular sense of calm; one that happens on summer days when the air is still, the light is soft and somehow, the world seems a little smaller and more intimate than usual.

The girls quickly shed layers of [light, summery clothing](https://www.trendhunter.com/trends/lazy-daze-collection), relishing in the [partially-naked, barefoot feeling of the season](https://www.trendhunter.com/trends/zhilyova). Jamie Wong of Raggedy Threads styled the girls with garments from the [vintage store](https://www.trendhunter.com/trends/maison-amorys-gingham-edit).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **C-heads Editorials:** Opportunity for photographers to capture free-spirited and intimate moments in fashion editorials.
- **Vintage Clothing:** Potential for vintage stores to provide summery clothing options for customers looking to embrace a carefree and nostalgic style.
- **Modeling Agencies:** Disruptive innovation opportunity for modeling agencies to promote and represent models who embody a free-spirited and natural look.

### Sectors Adopting This

- **Fashion Photography:** Opportunity for fashion photographers to capture the essence of free-spirited summer moments in their work.
- **Fashion Retail:** Potential for fashion retailers to curate and offer vintage clothing options that align with the carefree summer aesthetic.
- **Modeling and Talent Management:** Disruptive innovation opportunity for modeling agencies to focus on promoting models who embrace natural beauty and a carefree spirit.

## Related on Trend Hunter

- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
- [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)
- [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)
- [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)
