# Exclusive Fashion Pre-Order Sites Farfetch Now Lets Shoppers Secure the Most Desired Fashion Items By Francesca Mercurio | Published 2021-08-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/farfetch References: [businessoffashion](https://www.businessoffashion.com/news/retail/farfetch-teams-with-brands-including-balenciaga-khaite-for-launch-of-pre-order-service) E-commerce giant, Farfetch, has partnered with numerous luxury brands to help customers secure in-demand items before they have launched. As today's e-commerce market is extremely crowded, Farfetch has launched this new offering to differentiate itself. This new feature will let customers preview a luxury brand's upcoming collection before it has hit the general market. Customers will then get the chance to pre-order any item from the line. Thus providing an exclusive shopping experience. So far, ten brands have partnered with Farfetch - including [Balenciaga](https://www.trendhunter.com/trends/luxury-consignment-platform), [Palm Angels](https://www.trendhunter.com/trends/nft-restaurants), Off-White, and [Oscar de la Renta](https://www.trendhunter.com/trends/scramblers) to name a few. Farfetch also hopes this new feature will help brands become more sustainable. By tracking the demand for an item, companies can better manage inventory and reduce mass production. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 23% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Exclusive Pre-ordering:** Creating a buzz by allowing customers to order limited release fashion items before they hit the general market can add a feeling of exclusivity. - **Sustainability-driven Production:** Tracking item demand can allow luxury brands to manage inventory better, reduce mass production, and transition towards a sustainable production method. - **Innovative User Experience:** Providing customers more than just purchasing experience by giving them an insight into the brand's upcoming collection can set Farfetch apart from other e-commerce platforms. ### Industries Being Reshaped - **Luxury Fashion & Accessories:** Creating a buzz by allowing customers to order limited release fashion items before they hit the general market can be applied to luxury fashion and accessories industry. - **E-commerce Retail:** Innovative user experience and exclusive pre-ordering capabilities on e-commerce platforms can attract and retain customers. - **Inventory Management and Supply Chain:** Tracking demand can allow luxury brands to manage inventory and reduce overproduction, thus contributing towards better supply chain management. ## Related on Trend Hunter - [Preview-Based Shopping Features](https://www.trendhunter.com/trends/snitch.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md)