# Rights-Focused Social Media Agencies Farahway Global Uses Public Engagement and Community-Building By Tiana Reid | Published 2013-07-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/farahway-global References: [facebook](https://www.facebook.com/farahwayglobal) Founded by Farah N. Mawani, who was a co-founder of [Free the Hikers](https://www.trendhunter.com/trends/free-rein-coffee-x), an advocacy organization that pushed for three hikers to be released from Iranian authorities, Farahway Global describes itself as a "Social Media, Public Engagement, Human Rights and Mental Health agency." What exactly does that mean? Well, using community-building practices, social media and public engagement, the organization attempts to raise awareness on human rights, and mental health issues. They also offer consulting services. [Faraway Global](https://www.trendhunter.com/trends/faraway) is based out of Toronto's [Centre for Social Innovation](https://www.trendhunter.com/trends/neighbours-friends-and-family) (CSI) and in the latest issue of Collider, in the Pigeon Post section, they spoke briefly on their latest initiative, 'Bullets to Butterflies, an Interactive Art Exhibit." **Contact Information** Farahway Global [website](http://farahwayglobal.com/) Farahway Global on [Facebook](https://www.facebook.com/farahwayglobal) Farahway Global on [Twitter](https://twitter.com/farahwayglobal) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Rights-focused Social Media:** Opportunity to disrupt traditional media and advocate for human rights through social media engagement. - **Community-building Practices:** Opportunity to disrupt traditional communication methods and build community using new and innovative approaches. - **Interactive Art Exhibits:** Opportunity to disrupt traditional art exhibits and create interactive experiences that engage audiences and raise awareness on social issues. ### Who This Affects Most - **Social Media Marketing:** Opportunity to disrupt traditional marketing strategies by focusing on social media advocacy and community-building practices. - **Human Rights Advocacy:** Opportunity to disrupt traditional advocacy methods and engage with audiences using interactive art and social media engagement. - **Mental Health Consulting:** Opportunity to disrupt traditional consulting methods by incorporating community-building and social media engagement into mental health services. ## Related on Trend Hunter - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Digital Animal Rights Platforms](https://www.trendhunter.com/trends/the-humane-league.md) - [Mindful Travel Lineups](https://www.trendhunter.com/trends/farans.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [Digital Fan Engagement Platforms](https://www.trendhunter.com/trends/digital-fan-engagement.md) - [Celeb-Backed Advocacy Agencies](https://www.trendhunter.com/trends/mighty-dream.md) - [Community Audio Spaces](https://www.trendhunter.com/trends/farcaster.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md)