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# Coffee Brand Seating
Far Coast Furniture Brings Awareness to Pine Industry

By Meghan Young | Published 2010-02-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/far-coast-furniture
References: [homedosh](http://www.homedosh.com/stylish-and-playful-furniture-design-for-far-coast/) & [ecuad](http://www.ecuad.ca/people/work/26208)

Making a pretty interesting move, one [major coffee house](https://www.trendhunter.com/trends/starbucks-coffee-house) has decided to extend their brand, creating Far Coast furniture. I wonder if it is scented like coffee, at the very least the [dark coffee bean colored ones](https://www.trendhunter.com/trends/specialty-coffee-brand) should, don't you agree?

Designed by students from the Emily Carr University of Art and Design, the Far Coast furniture is actually more than branding stunt.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 38% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Branded Furniture:** Opportunity for businesses to extend their brand and create unique furniture pieces for their customers.
- **Collaborative Design:** The collaboration between businesses and universities can lead to innovative and creative design solutions.
- **Multi-functional Products:** Designing furniture that serves multiple purposes can offer convenience and efficiency for consumers.

### Who This Affects Most

- **Coffee:** Coffee companies can explore new revenue streams by creating branded furniture that enhances the coffee experience for customers.
- **Education:** Universities and design schools can establish partnerships with businesses to provide real-world design projects and foster innovation.
- **Furniture:** The furniture industry can benefit from collaboration with other industries to create unique and branded products that appeal to consumers.

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