# Dual Personality Fragrance Ads Fantasy The Naughty Remix and The Nice Remix Campaign is Two-Faced By Jana Pijak | Published 2014-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fantasy-the-naughty-remix References: [beautyscene.net](http://www.beautyscene.net/fragrances-for-women/britney-spears-fantasy-the-naughty-remix-fantasy-the-nice-remix/) & [beautyscene.net](http://www.beautyscene.net/fragrances-for-women/) Bad meets good in the latest ad campaign for fragrance duo, Fantasy The Naughty Remix and The Nice Remix. This dual personality fragrance ad presents superstar Britney Spears' latest scent creation that is modelled by none-other than Britney herself. The songstress dons two very different looks in a split-screen campaign that reveals a blonde and bohemian Britney alongside a sultry, brunette who pulls off a blunt cut with bangs. Known for her wild stage persona and turbulent past, Britney Spears proves that she’s back on top with a best-selling new fragrance released alongside her latest hit album “Perfume”. This advertorial for Fantasy The Naughty Remix and The Nice Remix reveals the latest scents in the immensely popular fragrance series that is sure to leave one smelling like a superstar. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Dual Personality Fragrance Ads:** Opportunity to create other fragrance ads that embrace the concept of duality and target different customer personas. - **Celebrity-endorsed Fragrances:** Potential for other celebrities to follow Britney Spears' successful fragrance launch and capitalize on their own brand image. - **Personalized Fragrance Experiences:** Innovation opportunity to develop customizable fragrances that allow customers to create their own dual personality scents. ### Where This Applies - **Cosmetics:** Cosmetic companies can explore dual personality campaigns for their own fragrance products to attract a wider range of customers. - **Celebrity Brands:** Celebrity-driven brands can leverage the success of Britney Spears' fragrance campaign to promote their own products and expand their market share. - **Personalization Technology:** Companies in the personalization technology industry can partner with fragrance brands to offer customized scent creation experiences. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Culturally Inspired Fragrances](https://www.trendhunter.com/trends/superdry-fragrance.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md)