# Branded Content Partnerships LG Electronics and Fantasy Life Renew and Expand Their Partnership By Kalin Ned | Published 2025-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fantasy-life References: [prnewswire](https://www.prnewswire.com/news-releases/revive-your-flatlining-fantasy-football-team-with-matthew-berry-and-lg-channels-302592774.html) [LG Electronics](https://www.trendhunter.com/trends/exclusive-baking-class) and the fantasy sports media company [Fantasy Life](https://www.trendhunter.com/trends/beyond-the-fantasy), which was founded by Matthew Berry, have renewed and expanded their content partnership. The collaboration centers on a dedicated channel within LG's free, ad-supported streaming service, which is available on the company's smart televisions. The expanded agreement between LG Electronics and Fantasy Life involves a substantial increase in the volume of original programming focused on [fantasy football](https://www.trendhunter.com/trends/fantasy-football-experience), with new shows being introduced and the channel transitioning to a year-round broadcast schedule. A key addition is the availability of on-demand viewing for this content, which, in turn, provides greater flexibility for users. The programming features analysis and commentary from a roster of fantasy sports experts and is designed to offer strategic advice for participants in fantasy sports leagues. Image Credit: LG Electronics ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 49% | Freshness: 53% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Year-round Fantasy Sports Content:** There is significant potential in maintaining continuous engagement with sports enthusiasts by offering fantasy sports content throughout the year, beyond the traditional season. - **On-demand Viewing Growth:** The increased demand for on-demand viewing options is shaping how audiences consume media, allowing for personalized and flexible entertainment experiences. - **Expert-led Fantasy Sports Analysis:** Programs led by seasoned fantasy sports analysts are creating deeper viewer engagement through expert insights and strategic advice. ### Who This Affects Most - **Smart TV Streaming Services:** Smart TV streaming platforms are becoming crucial battlegrounds for media companies seeking to capture audiences with tailored and accessible content. - **Fantasy Sports Media:** The fantasy sports media industry is expanding as partnerships with electronics brands bring immersive content and expert analysis to a larger audience. - **Ad-supported Streaming Networks:** Free, ad-supported streaming networks offer brands opportunities to generate revenue while reaching viewers who prefer not to pay subscription fees. ## Related on Trend Hunter - [Immersive Brand Concepts](https://www.trendhunter.com/trends/affectionate-intelligence.md) - [Multi-Year Esports Smartphone Deals](https://www.trendhunter.com/trends/mobile-legends-bang-bang.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Expanded Game-Streaming Features](https://www.trendhunter.com/trends/xbox-cloud-gaming-1.md) - [Home Improvement-Branded Games](https://www.trendhunter.com/trends/ingame-appearance.md) - [Football-Centric Home Improvement Partnerships](https://www.trendhunter.com/trends/earn-your-sunday.md) - [Daily Esports Product Lines](https://www.trendhunter.com/trends/daily-fantasy-esports.md) - [Inclusive Football Content Partnerships](https://www.trendhunter.com/trends/nfl-and-the-gist.md) - [Co-Branded Tech Promotions](https://www.trendhunter.com/trends/limitedtime-offer.md)