# Shredded Menswear The Fantasticsmag 'Affect Versus Effect' Editorial Shot by Irem Harnak By Tiana Reid | Published 2010-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fantasticsmag-affect-versus-effect References: [thefashionisto](http://thefashionisto.com/xander-budnick-by-irem-harnak-for-fantasticsmag/) & [fantasticsmag](http://www.fantasticsmag.com/) The Fantasticsmag 'Affect Versus Effect' editorial, shot by Irem Harnak, showcases model Xander Budnick (from Sutherland) in a [punky and preppy](https://www.trendhunter.com/trends/at-the-edge-of-time) shoot wearing all the trendiest pieces in menswear this season from designers including Henrik Vibskov, Philip Sparks and J.Lindeberg. Stylist Brian A. Richards mixed and matched a [shredded Levi's vest](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), combat boots, and anti-fit trousers alongside tailored khaki vests and collared button-ups. **Implications** - Fashion brands are looking to bring more of an edge to mens fashion for the consumer tired of jeans and shirts. Brands are now incorporating countercultures such as [punk into fashion](https://www.trendhunter.com/trends/wildest-ones-yet). This gives designers the rebel reputation they desire that helps set them apart from other brands who don't take as many risks. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Edgy Menswear:** Fashion brands are incorporating countercultures such as punk into mens fashion, giving designers a rebel reputation and setting them apart from other brands. - **Mixed and Matched Style:** Stylists are mixing and matching shredded items with tailored pieces, creating a unique and eye-catching style. - **Punky Preppy Fusion:** The blending of punk and preppy elements in menswear is gaining traction, allowing for a fresh and unexpected aesthetic. ### Who This Affects Most - **Fashion:** Fashion brands are pushing the boundaries of menswear, creating disruptive innovation opportunities. - **Retail:** Retailers can cater to the demand for edgy menswear by curating collections that feature countercultural and mixed-style elements. - **Styling:** Stylists have the opportunity to showcase their creativity by experimenting with the fusion of punk and preppy styles in mens fashion shoots. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)