# Meaty Man Editorials The Fantastic Man Plus-Size Male Photo Shoot Goes to New Measures By Joanne Lam | Published 2010-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fantastic-man-plus-size-male References: [huffingtonpost](http://www.huffingtonpost.com/2010/06/03/plus-size-male-models-haw_n_599175.html) & [fantasticman](http://www.fantasticman.com) With the numerous plus-size editorials existing for women, the Fantastic Man [plus-size male photo shoot](https://www.trendhunter.com/trends/curve-by-the-shirt-company) is definitely a change. Taking the time and effort to keep the guys from feeling left out, Fantastic Man--the self-titled Gentleman's Style Journal--decided on shooting this [male editorial](https://www.trendhunter.com/trends/mens-wearhouse) to spice things up. Shot by Andreas Larsson, the male models front their casual looks with style. Check out the featured gallery for these interesting Fantastic Man plus-size male photo prints. **Implications** - There has been a shift in the fashion industry resulting in consumers wanting more [plus-size models in publications](https://www.trendhunter.com/trends/primark-sophie) and advertisements. By using revealing photography and uncommon models, companies can ensure that their products and campaigns will be memorable to potential clients. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Plus-size Male Editorial:** Creating plus-size male editorials allows fashion brands to cater to a growing demand for diverse representation and inclusivity in the industry. - **Memorable Photography:** Using revealing and unconventional photography techniques can help companies stand out and leave a lasting impression on potential clients. - **Shifting Fashion Standards:** The increased interest in plus-size models indicates a changing perception of beauty standards, presenting opportunities for companies to challenge traditional norms and redefine fashion. ### Where This Applies - **Fashion:** The fashion industry can embrace plus-size male editorials and create inclusive campaigns that resonate with a broader audience. - **Advertising:** Utilizing memorable photography techniques in advertising campaigns can help brands effectively captivate their target market and differentiate themselves from competitors. - **Media & Publications:** Media outlets and publications can feature more diverse content and unconventional models to stay relevant, engage readers, and attract new audiences. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md)