# Animated Interactive E-Books 'The Fantastic Flying Books of Mr. Morris Lessmore' is for the iPad By Meghan Young | Published 2011-07-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fantastic-flying-books-of-mr-morris-lessmore References: [psfk](http://www.psfk.com/2011/07/animated-interactive-books-for-the-ipad.html) & [morrislessmore](http://www.morrislessmore.com/) Books and novels are slowly evolving as people and publishers begin to explore how to incorporate the freedoms that e-books gives them into the storytelling and reading processes. An adaptation of the 'The Fantastic Flying Books of Mr. Morris Lessmore' short film by author-illustrator William Joyce and co-director Brandon Oldenburg shows us one way in which people can utilize these freedoms by creating an [interactive reading experience](https://www.trendhunter.com/trends/lullaby-stories). Unveiled by Moonbot Studios, a multi-platform company specializing in storytelling, 'The Fantastic Flying Books of Mr. Morris Lessmore' short film has been recently released as a [narrative app](https://www.trendhunter.com/trends/storytelling-app2). Available on iTunes, it presents an alternative storytelling experience by blending together elements of animated films with e-books, allowing the reader to animate each page with the touch of their finger, therefore having a say in how it unfolds. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Interactive E-books:** Combining animation and interactivity to create a unique reading experience. - **Blending Storytelling Mediums:** Incorporating elements of animated films into e-books for a more engaging narrative. - **Reader Participation:** Allowing readers to animate and control the story with their touch. ### Industries Being Reshaped - **Publishing:** Incorporating animation and interactivity into e-books to attract a younger digital-savvy audience. - **Entertainment:** Creating immersive storytelling experiences that combine elements of animation and literature. - **Technology:** Developing innovative platforms and tools to enable interactive and animated e-books. ## Related on Trend Hunter - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Interactive AI Audio Books](https://www.trendhunter.com/trends/owl-dragon-a-magical-adventure.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Lively Literary Character Apps](https://www.trendhunter.com/trends/hello-literature.md) - [Storytelling Projector Toys](https://www.trendhunter.com/trends/moonlite.md) - [Personalized Bed Time Reading](https://www.trendhunter.com/trends/blissfable.md) - [Advanced Literary Apps](https://www.trendhunter.com/trends/literary-apps.md) - [Custom Illustrated Storybooks](https://www.trendhunter.com/trends/custom-illustrated-storybooks.md)