# Personified Packing Materials 'Fantaisie in Bubblewrap' Makes You Resist Popping By Jacqueline Parrish | Published 2009-10-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fantaisie-in-bubblewrap References: [buzzfeed](http://www.buzzfeed.com/ksk/fantaisie-in-bubblewrap-4sj) & [virtual-bubblewrap](http://www.virtual-bubblewrap.com/popnow.shtml) I may never pop bubble wrap again after watching the 'Fantaisie in Bubblewrap' [YouTube](https://www.trendhunter.com/trends/hmnd-01) video. The 'Fantaisie in Bubblewrap' video personifies the inanimate and ridiculously fun object, and had me feeling bad for the poor bubbles. Yes, I am one of “those people.” The 'Fantaisie in Bubblewrap' video, while traumatizing, is a [cutesy fantasy adventure](https://www.trendhunter.com/trends/canva-spotlights) into the nonexistent lives of bubble wrap beings. **Implications** - The featured video starts off with two adorable bubblewrap creatures singing a happy song in their high-pitched voices. All of a sudden a human hand reaches down and starts popping the poor bubbles. The terrified little bubbles lose their friends and lovers as the human continues to pop the bubblewrap. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 5% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Personified Packing Materials:** Disruptive innovation opportunity: Create packaging materials that capitalize on emotional attachment and human-like qualities to enhance the consumer experience. ### Where This Applies - **Packaging Industry:** Disruptive innovation opportunity: Develop packaging materials that evoke emotional connections and provide a more engaging unboxing experience. ## Related on Trend Hunter - [Bubble Wrap Branding Initatives](https://www.trendhunter.com/trends/sealed-air.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Spatial Bubble Games](https://www.trendhunter.com/trends/bubbles-everywhere.md) - [Soft Structural Packaging](https://www.trendhunter.com/trends/the-project-ara.md)