# Juice-Infused Sugar-Free Sodas The Fanta Raspberry Zero Sugar is Made with Fruit Juice By Michael Hemsworth | Published 2020-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fanta-raspberry-zero-sugar References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/fanta-bolsters-zero-sugar-range-raspberry-flavour-24-02-2020/) & [cocacolaep](https://www.cocacolaep.com) The Fanta Raspberry Zero Sugar is the latest addition to the brand's [sugar-free range](https://www.trendhunter.com/trends/red-bull-pink-edition) that builds on the popularity of the Fanta Grape Zero Sugar that was launched last year. The soda will come in can and bottle servings, and is [made with fruit juice](https://www.trendhunter.com/trends/spindrift-1) to help enrich the flavor of the product and help set it apart from the competition on the market. The drink will be supported by a £2 million marketing campaign that will cover digital platforms including social media, out-of-home advertising, radio, influencer collaborations and in-store promotions. The Fanta Raspberry Zero Sugar soda was chose as the next flavor for the range thanks to the 11% volume growth within the last year that was associated with [raspberry-flavored products](https://www.trendhunter.com/trends/calypso-soft-drinks). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Juice-infused Sugar-free Beverages:** Creating low-sugar beverages with fruit juice infusion to meet increasing demand for healthier options. - **Flavored Zero-sugar Sodas:** Expanding the range of zero-sugar sodas to offer new and unique flavors using real fruit juice. - **Influencer Collaborations for Beverage Promotion:** Leveraging influencer marketing for beverage promotion through social media and other digital channels. ### Sectors Adopting This - **Beverage Industry:** Opportunity to innovate new and healthier product lines with low-sugar options. - **Marketing Industry:** Opportunity to create digital and social campaigns for promoting healthy beverage varieties. - **Influencer Marketing Industry:** Opportunity to collaborate with influencers for promoting new and unique beverage products. ## Related on Trend Hunter - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Dragon Fruit-Flavored Sodas](https://www.trendhunter.com/trends/fanta-dragon-fruit-zero-sugar.md) - [Mysterious Pinkish Zero-Sugar Sodas](https://www.trendhunter.com/trends/2022-what-the-fanta-campaign.md) - [Sugar-Free Berry Sodas](https://www.trendhunter.com/trends/zero-sugar-spark.md) - [Sparkling Sugar-Free Squash Drinks](https://www.trendhunter.com/trends/ribena-zero-sugar-sparkling.md) - [Raspberry-Infused Botanical Lemonades](https://www.trendhunter.com/trends/fentimans.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Zero-Sugar Energy Drink Lineups](https://www.trendhunter.com/trends/relentless-zero-sugar.md)