# Taste-Test Pop Promotions Wendy's is Now Offering Fanta Mystery Mixes at Select Restaurants By Niko Pajkovic | Published 2021-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fanta-mystery-mixes References: [bevnet](https://www.bevnet.com/news/2021/wendys-fanta-and-coca-cola-invite-guests-to-guess-new-fanta-mystery-mixes) & [wendys](http://wendys.com)  In a three-way collaboration [Wendy's](https://www.trendhunter.com/trends/what-the-fanta), [Fanta](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor), and [Coca-Cola](https://www.trendhunter.com/trends/what-the-fanta-1) have teamed up to offer Wendy's guests the chance to try the all-new Fanta Mystery Mixes. The new beverages will only be available for a limited time at select Wendy's restaurants that feature a Coca-Cola Freestyle dispenser. As part of the promotional push for the new drink flavors, Fanta asks guests, "What the Fanta?" Of course, consumers who have tried the mystery flavors are then asked to take their best guess what flavor they tried and post it to social media. One guest who gets it right will receive $10,000 as part of Wendy’s Mystery Mix Experience. The playful cross-promotion will run through November 7, giving Wendy's guests ample time to try out the taste-test experience. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Mystery Mix Beverages:** Opportunity for beverage companies to collaborate with fast food chains for limited time beverage promotions featuring mystery flavors. - **Crowdsourced Social Media Marketing:** Crowdsourcing social media marketing campaigns through user-generated content for food and beverage promotions in the fast food industry. - **Collaboration for Brand Awareness:** Opportunity for brands to collaborate with other brands to expand brand awareness and increase sales in the food and beverage industry. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can offer limited time beverage promotions featuring mystery flavors to attract customers and increase sales. - **Beverage Industry:** Beverage companies can collaborate with fast food chains for limited time beverage promotions featuring mystery flavors to attract customers and increase sales. - **Marketing Industry:** Marketing agencies can work with food and beverage companies to design and execute social media marketing campaigns with user-generated content for increased engagement and brand awareness. ## Related on Trend Hunter - [Mysterious QSR Soda Contests](https://www.trendhunter.com/trends/what-the-fanta.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [All-Black Mystery Sodas](https://www.trendhunter.com/trends/zero-sugar-what-the-fanta.md) - [Mysterious Lime Green Slushies](https://www.trendhunter.com/trends/frozen-what-the-fanta.md) - [Saucy Frozen QSR Desserts](https://www.trendhunter.com/trends/wendys-desserts.md) - [Mysterious Pinkish Zero-Sugar Sodas](https://www.trendhunter.com/trends/2022-what-the-fanta-campaign.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md)