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# Ghoulish Theater-Only Refreshments
The Fanta Haunted Apple ICEE Celebrates Beetlejuice Beetlejuice

By Michael Hemsworth | Published 2024-08-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fanta-haunted-apple-icee
References: [comicbook](https://comicbook.com/horror/news/amc-offering-fanta-haunted-apple-icee-in-honor-of-beetlejuice-beetlejuice/) & [amc](https://www.amc.com)

![Ghoulish Theater-Only Refreshments](https://cdn.trendhunterstatic.com/thumbs/544/fanta-haunted-apple-icee.jpeg)

The [Fanta](https://www.trendhunter.com/trends/limited-edition-fanta-flavor) Haunted Apple ICEE has been announced by [AMC Theatres](https://www.trendhunter.com/trends/amc-theatres-summer-of-spice) as one of the latest flavors of the signature iced refreshment heading to its participating locations starting next month.

The limited-edition drink comes as an updated version of the Fanta Apple soda, but sees it prepared in the classic ICEE way to give it a decidedly more refreshing profile. The drink is arriving in celebration of the [Beetlejuice Beetlejuice film](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-x-lush) that's headed to theaters starting September 6, 2024 and can thus be enjoyed by fans for a short time only.

The Fanta Haunted Apple ICEE features a neon green color to pay homage to the Beetlejuice character himself, while a special edition cup features black and white stripes to match his suit aesthetic.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 61% | Activity: 86% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Theatrical-themed Food Promotions:** Limited-edition refreshments linked to films or characters can create unique, memorable experiences for moviegoers.
- **Short-term Seasonal Beverages:** Introducing exclusive, time-sensitive drinks can draw in consumers eager to partake in limited availability products.
- **Character-inspired Packaging:** Special edition packaging that mirrors iconic costumes or personalities enhances brand storytelling and collectible appeal.

### Where This Applies

- **Entertainment Food and Beverage:** Combining popular media franchises with food and beverages offers new avenues for cross-promotional marketing.
- **Cinema Concessions:** The development of unique, themed snacks can serve as additional revenue streams and attract diverse audiences to theaters.
- **Limited Edition Consumer Goods:** Crafting exclusive products linked to seasonal or pop culture events can heighten consumer interest and urgency.

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