# Frightening Sugar-Free Sodas These Fanta Halloween Soft Drinks are Limited-Edition and Refreshing By Michael Hemsworth | Published 2018-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fanta-halloween References: [foodbev](https://www.foodbev.com/news/ccep-releases-two-new-halloween-inspired-fanta-flavours/) & [coca-colacompany](https://www.coca-colacompany.com/brands/fanta) These Fanta Halloween sodas have been announced as two refreshing drink options for consumers in the UK to pick up this season when seeking out a themed way to quench their thirst. The limited-edition sodas come in two flavors including 'Blood [Orange](https://www.trendhunter.com/trends/mr-kipling-chocolate-orange-slices)' and 'Pink Grapefruit,' which were chosen via a poll that took place in the UK earlier this year that garnered over 150,000 responses. The drinks are covered in spooky illustrations that have been drawn by [Noma Bar](https://www.trendhunter.com/trends/noma-kaffe), which are also being used across the Fanta Orange bottles and cans for a spooky seasonal touch. The Fanta Halloween sodas are being promoted with a [Snapchat](https://www.trendhunter.com/trends/avolotto-lens) promotion that will allow users to choose from a variety of differently branded filters and lenses. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Limited Edition Beverages:** Brands can leverage seasonal themes to create innovative product offerings and drive consumer engagement through fun and unique experiential marketing campaigns. - **Crowdsourced Flavor Polls:** Crowdsourcing campaigns can allow brands to involve their consumers in the product development process and create targeted offerings that meet consumer preferences and drive customer loyalty. - **Snapchat Promotions:** Leveraging popular social media channels like Snapchat can enable brands to reach younger audiences, engage with them through interactive filters and lenses, and build brand awareness and affinity. ### Sectors Adopting This - **Beverage:** Innovative beverage brands can tap into seasonal opportunities and create new flavors, designs and packaging formats to drive consumer excitement and preference and gain market share. - **Marketing and Advertising:** Marketing agencies can leverage new digital platforms and technologies to create unique, interactive experiences for clients and their customers, build brand affinity and drive measurable outcomes. - **Social Media:** Social media platforms can provide powerful channels for brands to connect with younger audiences through fun, shareable content, creative promotions and influencer collaborations, and enhance brand awareness and engagement. ## Related on Trend Hunter - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md)