# Soda-Branded Scholarship Fundraisers Dr Pepper is Launching its first FANraiser By Elena Rahman | Published 2021-11-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fanraiser References: [drpepperfanraiser](http://www.drpepperfanraiser.com)  Dr Pepper's FANraiser launches on November 9th in support of education. The [soda brand's latest initiative](https://www.trendhunter.com/trends/dr-pepper-blackberry) is made possible through its partnership with Scholarship America. FANraiser builds off the brand's longstanding [Dr Pepper Tuition Giveaway](https://www.trendhunter.com/trends/live-mas-foundation). Thus far, the brand has provided over $12m in tuition to deserving students across the United States. To participate in the FANraiser, the soda brand's first fundraiser of this sort, fans can donate $23 to the cause. Dr Pepper urges that the donation reflects the brand's history. The $23 donation is reflective of its [23 flavor variations](https://www.trendhunter.com/trends/flavor-offerings). Once the donation is processed, participants are entered in a drawing contest for a chance to win induction into the Dr Pepper Museum "Hall of Fame" and participate in an upcoming commercial. Image Credit: Dr Pepper ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Education-focused Fundraisers:** Brands may explore education-focused fundraising initiatives similar to Dr Pepper's FANraiser. - **Brand-charity Partnerships:** Partnerships between brands and charities, like Dr Pepper's partnership with Scholarship America, can create mutually beneficial initiatives. - **Drawing-based Contests:** Drawing-based contests, such as the one used for Dr Pepper's FANraiser, can be a successful engagement tactic for fundraising efforts. ### Where This Applies - **Beverage Industry:** Beverage brands, like Dr Pepper, can utilize their reach and fanbases to support charitable causes and drive social impact. - **Higher Education Industry:** Higher education institutions may explore partnerships with large brands to help drive scholarship funding initiatives. - **Commercial Advertising Industry:** Commercial advertising agencies can work with brands to create opportunities to showcase individuals who have won opportunities through brand charitable initiatives. ## Related on Trend Hunter - [Exclusive Spicy Sodas](https://www.trendhunter.com/trends/dr-pepper-hot-take.md) - [Cryptocurrency Coin Toss Giveaways](https://www.trendhunter.com/trends/bitcoin-toss.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [College-Targeted Awareness Campaigns](https://www.trendhunter.com/trends/taste-of-tomorrow.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Football Season Pizza Sweepstakes](https://www.trendhunter.com/trends/sec-championship-sweepstakes.md) - [Bourbon-Flavored Sodas](https://www.trendhunter.com/trends/bourbon-flavored-soda.md) - [Branded Underfunded School Donations](https://www.trendhunter.com/trends/underfunded-school.md)