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# Fanny Pack-Transforming Jackets
The North Face's New Fanorak is Perfect for Summer Festivals

By Grace Mahas | Published 2019-06-18 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/fanny-pack-transforming-jacket
References: [thenorthface](https://www.thenorthface.com/shop/womens-fanorak-nf0a3fzs-en-ca?variationId=3LK#hero=0) & [youtube](https://www.youtube.com/watch?v=xMP-Fr_ihZM)

The [North Face](https://www.trendhunter.com/trends/the-north-face-1) recently launched the Fanorak -- a fanny pack transforming jacket. These versatile and utilitarian jackets are perfect for summer adventures and festival season.

In under 30 seconds, users can covert the [rain jacket](https://www.trendhunter.com/trends/shelter-wear) into a fashionable fanny pack, giving wearers storage and convenience. The utilitarian jacket comes in a range of colors, from vibrant to subtle and is available for both men and women. The jacket features a standard fit, zip pocket on the outside of the fanny pack and an adjustable hood with a drawcord.

The Fanorak is the perfect go-to jacket for any festival this summer, ensuring wearers be active and comfortable in sunshine or rain. The fanny pack-transforming jacket has a lifetime warranty from defects, making this a quality investment that will endure a lifetime.

Image Credit: The North Face

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 46% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Key Themes Behind This Trend

- **Fanny Pack-transforming Jackets:** The North Face's Fanorak jacket provides a versatile and utilitarian solution for summer adventures and festival season.
- **Convenient Transformable Apparel:** The fanny pack transforming feature of the Fanorak jacket offers users a practical and convenient way to carry their belongings.
- **Multi-functional Outdoor Gear:** The Fanorak jacket combines the functionality of a rain jacket and a fanny pack, making it a disruptive innovation in outdoor gear.

### Where This Applies

- **Outdoor Apparel:** The North Face's Fanorak jacket introduces a unique combination of functionality and style to the outdoor apparel industry.
- **Fashion Accessories:** The fanny pack-transforming feature of the Fanorak jacket taps into the growing trend of fashionable and practical accessories.
- **Outdoor Gear:** The multi-functional design of the Fanorak jacket opens up opportunities for innovative and versatile outdoor gear solutions.

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