# Wearing Nothing to Promote Celebrity Fragrances Fancy Jessica Simpson? By mediterranean | Published 2008-07-13 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/fancy-jessica-simpson References: [beautyaddict1one1.blogspot](http://beautyaddict1one1.blogspot.com/2008/07/new-adverts-fancy-by-jessica-simpson.html) & [jessicasimpson](http://www.jessicasimpson.com/forum/fancy) The ads for Jessica Simpson's [new perfume](https://www.trendhunter.com/trends/dior-addict-1), **Fancy**, feature the blonde singer/ actress writhing in bed wearing nothing but a stain sheet. You'd think the question she is asking is, "Do you fancy ME?" "With Fancy, I wanted to create a [pretty fragrance](https://www.trendhunter.com/trends/radical-essence), one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans," said Simpson. "For me Fancy is just that; fancy. This is a special fragrance-personal, whimsical, playful and romantic with a [heart of gardenia](https://www.trendhunter.com/trends/boudoir), an essence I truly cherish." Fancy is officially launched on August 15, 2008. Jessica has repeatedly used this bed / sofa 'come hither' pose in many of her photoshoots and music promos (check second row of the gallery). Hopefully she can come up with a new art direction for her upcoming country music album. The first single of this new country direction is, "Come On Over." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 90% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity Fragrance Ads:** Celebrity fragrance brands are incorporating racy ads to promote their product lines. - **Personal and Playful Fragrances:** The demand for personal and playful fragrances continue to grow in the perfume industry. - **Celebrity as Brand Ambassador:** More celebrity brand ambassadors are being utilized to market fragrance brands. ### Industries Being Reshaped - **Fragrance Industry:** Fragrance companies have an opportunity to create unique and personal scents to match the growing demand for more personal and playful fragrances. - **Celebrity Endorsement Industry:** The demand for more celebrity brand ambassadors in the fragrance industry highlights an opportunity for the celebrity endorsement industry to grow. - **Fashion and Beauty Industry:** Fashion and beauty companies can incorporate celebrity fragrance ads to their marketing strategies to attract a wider audience. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Hot Sauce-Topped Tuna Ads](https://www.trendhunter.com/trends/chicken-of-the-sea-2.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)