# Rustic Hot Sauce Branding This Range of Sauces from Melbourne's Fancy Hanks Boast Retro Labels By Rebecca Byers | Published 2015-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fancy-hanks References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/04/fancy-hanks-bbq-hot-sauce.html) & [nevernow.au](http://nevernow.com.au/) [Fancy Hanks](https://www.trendhunter.com/trends/craize) is a Melbourne restaurant best known for its flavorful BBQ and hot sauces. In order to elevate the brand and create a bottled product line, Fancy Hanks teamed up with design agency [Never Now](https://www.trendhunter.com/trends/micro-distillery), who produced a colorful range of labels that give the brand a solidified identity. Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces. Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use. By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Retro Branding:** Opportunity for businesses to use vintage-inspired labels to create a nostalgic and recognizable brand identity. - **Small-batch Aesthetic:** Chance for companies to embrace the appeal of handmade, artisanal products to attract discerning consumers. - **In-house Product Extension:** Potential for restaurants and food establishments to expand their offerings by creating and selling bottled product lines for customers to enjoy at home. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore retro branding to differentiate their products and evoke nostalgia among consumers. - **Design and Packaging:** Design agencies and packaging companies can provide services to create vintage-inspired and visually appealing labels for businesses looking to build a unique brand identity. - **Restaurant and Hospitality:** Restaurants can consider developing their own bottled product lines to increase revenue and offer customers the opportunity to enjoy their flavors at home. ## Related on Trend Hunter - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Commemorative Soda Labels](https://www.trendhunter.com/trends/hanks-gourmet-beverages.md) - [Art-Inspired Vibrant Sauces](https://www.trendhunter.com/trends/hot-sauce-store.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Squeezable Tangy Sauces](https://www.trendhunter.com/trends/dip-and-drizzle.md) - [Flavorful Gourmet Hot Sauces](https://www.trendhunter.com/trends/saucy-rebellion-hot-sauces.md) - [Mini Hot Sauces](https://www.trendhunter.com/trends/mini-hot-sauces.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md)