# Retro Retailers The Launch of the Fanantique Store was the Bee's Knees By Armida Ascano | Published 2010-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fanantique-store References: [fashionising](http://www.fashionising.com/pictures/b--Fanantique-Fleurage-a-vintage-afternoon-4891.html) & [fanantique.au](http://www.fanantique.com.au/) The launch of the Fanantique store was a retro extravaganza! With models dipped in the daintiest of vintage clothing, the Fanantique store is sure to prove that retro is not just a style, but a way of life. Sufficed to say, attendees of the party were more than dressed the part. Styled by the Fanantique store, models shimmied into the party dressed to the nines in frilly frocks, cute kid gloves and the most desirable of headgear. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity for disruptive innovation by creating a platform that connects vintage fashion enthusiasts with sellers and designers. - **Vintage Lifestyle:** Innovation opportunity to develop a subscription service that curates retro-inspired lifestyle products and sends them to customers on a regular basis. - **Nostalgia Marketing:** Disruptive innovation potential in exploring creative ways to tap into consumers' nostalgia to promote products and services. ### Sectors Adopting This - **Fashion Retail:** Opportunity for disruptive innovation by incorporating vintage and retro fashion into mainstream retail and online platforms. - **Subscription Boxes:** Innovation opportunity to create a subscription box service specifically catering to fans of retro and vintage lifestyle. - **Marketing and Advertising:** Disruptive innovation potential in developing new strategies to leverage nostalgia and retro trends in marketing campaigns. ## Related on Trend Hunter - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md)