# Earthy Stadium Gifts PAOK FC's Fan Merchandise Gifts a Piece of the Toumba Stadium By Laura McQuarrie | Published 2015-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fan-merchandise References: [adsoftheworld](http://adsoftheworld.com/media/dm/paok_fc_fan_merchadising) & [paokfc.gr](http://www.paokfc.gr/en/) In order to create meaningful fan merchandise that would also bring modernity to the PAOK Football Club, the brand created a unique gift for its [football fans](https://www.trendhunter.com/trends/football-memorabilia). Rather than giving out a t-shirt, waterbottles or some other typical sports accessory, PAOK FC found a way to gift its fans an actual [piece of the stadium](https://www.trendhunter.com/trends/jean-bouissou-stadium-stand). Using plexiglass containers, pieces of the Toumba stadium were shown in cross-section, revealing both dirt and grass. On top of this, the brand also showed off its new logo. As well as serving as a great gift to receive in the mail, the clear box also makes a great piece of [sports memorabilia](https://www.trendhunter.com/trends/fan-set-card-collections) to display in the home, especially since it has such a history and a story to it. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Meaningful Fan Merchandise:** Creating fan merchandise that holds sentimental value, such as a piece of the stadium, can create a unique and personalized experience for fans. - **Innovative Sports Accessories:** Offering sports accessories that go beyond the typical options can differentiate a brand and attract customers looking for unique and modern products. - **Sports Memorabilia Reinvention:** Reinventing the concept of sports memorabilia by incorporating historical elements, like pieces of the stadium, can create a new market for collectors. ### Industries Being Reshaped - **Sports Fan Merchandise:** The sports fan merchandise industry can explore new ways to create meaningful and personalized products for fans. - **Sporting Goods Retail:** Sporting goods retailers can expand their product offerings by including innovative and unique sports accessories. - **Sports Memorabilia Market:** The sports memorabilia market can transform by incorporating unconventional elements, like pieces of stadiums, to attract new collectors. ## Related on Trend Hunter - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Fan‑inspired Arenas](https://www.trendhunter.com/trends/kunshan-olympic-sports-centre.md) - [NFC-Enabled Sports Scarves](https://www.trendhunter.com/trends/sports-scarf.md) - [Jeweler-Designed Trophies](https://www.trendhunter.com/trends/tiffany-co4.md) - [Industrial Landmark Stadiums](https://www.trendhunter.com/trends/powerhouse.md) - [Football Stadium Renovation Projects](https://www.trendhunter.com/trends/selman-strmasi-stadium.md) - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md)