# Commuter-Cooling Fan Installations This Currys PC World and Dyson Stunt Helps Travelers Cool Off By Laura McQuarrie | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fan-installation References: [prexamples](http://prexamples.com/2016/08/currys-pc-world-create-giant-fan-to-cool-down-commuters/) & [currys](http://www.currys.co.uk/gbuk/big-chill-2147-commercial.html) With help from Dyson, electrical retailer Currys PC World created a large-scale fan installation in order to help people traveling through the London Victoria train station cool off in the heat of summer. The fan installation is made up of a total of 88 Dyson fans, acknowledging the fact that public transportation is often a hot and uncomfortable place for commuters to be trapped temporarily during a ride. This year, this is especially true, since the UK is experiencing record-breaking seasonal temperatures. As well as being a fun way to engage and refresh the public of London, the fan installation ties in with the #TheBigChill campaign from Currys PC World, which aims to promote a variety of its cooling products like fans, freezers and refrigerators. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Commuter Comfort Installations:** Opportunity to partner with companies to create innovative installations that help make public transportation more comfortable for commuters. - **Heat Relief Campaigns:** Opportunity to create campaigns that promote cooling technology for consumers during extreme seasonal temperatures. - **Energy Efficient Cooling Solutions:** Opportunity to develop and promote eco-friendly cooling technology for consumers and public spaces. ### Sectors Adopting This - **Electronics Retail:** Opportunity for retailers to partner with innovative companies to create unique in-store installations that engage customers. - **Public Transportation:** Opportunity to improve customer experience through innovative installations that help make public transportation more comfortable, and to promote eco-friendly transportation initiatives. - **Home Appliance Manufacturing:** Opportunity to develop and promote energy-efficient cooling technology for consumer homes and to make a positive environmental impact. ## Related on Trend Hunter - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Headphone-Specific Airport Pop-Ups](https://www.trendhunter.com/trends/dyson-intransit-experience.md) - [Cooling Bus Shelter Designs](https://www.trendhunter.com/trends/cooling-bus-shelter.md) - [Whole Room-Cooling Fans](https://www.trendhunter.com/trends/drew-air-circulator-pedestal-fan.md) - [Portable Ductless Air Conditioners](https://www.trendhunter.com/trends/ductless-air-conditioner.md) - [Multipurpose Living Space Fans](https://www.trendhunter.com/trends/air-circulation-fan.md) - [Dress Shirt-Friendly Cooling Fans](https://www.trendhunter.com/trends/portable-fan-ii.md)