# Fan-Spotting Magazine Dispensers The 'Fan Check Machine' Gives Billboard Magazines to True Fans By Alexander Lam | Published 2013-05-24 | Updated 2013-05-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/fan-check1 References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/billboard-fan-check-machine/) & [billboard.br](http://www.billboard.br.com/pt-br) In order to promote [Billboard](https://www.trendhunter.com/trends/cheesestring-trading-ad) Magazine, a 'Fan Check Machine' that exclusively dispenses magazines to true fans was created. Launched in Brazil by Ogilvy & Mather, the machine released a magazine to fans with more than 20 tracks of the issue's featured artist. However, if you have less than 20 tracks, the machine questions whether you are truly a fan in a snarky fashion. The 'Fan Check Machine' connects to your [iPhone](https://www.trendhunter.com/trends/vending-tracker) through a cable protruding from the machine. Without the hassle of downloading an app, your phone gets checked. After your phone is connected, the device scours your [music library](https://www.trendhunter.com/trends/spotiguess) in order to identify if you're truly a fan. If the machine can find at least 20 tracks made by the artist on that issue's cover, you get a magazine. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Personalized Marketing Machines:** Creating machines that personalize marketing offers to customers based on their interests or behavior. - **Data-driven Customer Segmentation:** Utilizing customer data to segment audiences and create targeted marketing campaigns. - **Experiential Marketing Gadgets:** Innovating marketing technologies that enhance customer experience and create memorable brand interactions. ### Where This Applies - **Publishing:** Developing new ways to attract and engage readers with personalized and interactive content. - **Advertising:** Designing innovative advertising campaigns and tools that increase customer engagement and promote brand loyalty. - **Retail:** Creating interactive and personalized in-store experiences that drive sales and customer loyalty. ## Related on Trend Hunter - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Celebrity Communication Solutions](https://www.trendhunter.com/trends/vibling.md) - [Music Loyalty Platforms](https://www.trendhunter.com/trends/fanbasefm.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Interactive Music Fitness Tools](https://www.trendhunter.com/trends/music-boxing-machine.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md)