# Sharp Replica Sculptures WMF Knives Ads By lourdes sanchez bayas | Published 2008-04-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/famous-sculptures-for-commercials-wmf-knives-ads References: [eternallycool.net](http://eternallycool.net/?p=1229) & [adsoftheworld](http://adsoftheworld.com/media/print/wmf_knives_for_those_who_value_precision_1) I love these artsy ads! This is a [print commercial](https://www.trendhunter.com/trends/ikea-hides-price) for WMF Knives which is a German-based company that has been manufacturing table and kitchenware products for over 150 years. The ads are supposed to highlight just how sharp [WMF's knives are](https://www.trendhunter.com/trends/handcrafted-japanese-knives) by showcasing [sculpted mini replicas](https://www.trendhunter.com/trends/carrousel-flatware) of various famous works of arts such as 19th century Italian Neo-classical sculptor Antonio Canova's "The Three Graces" and others. **Implications** - One of the best ways a company that creates traditional products can differentiate itself is by investing in conventional commodities that feature a radical design. By eschewing the standard and capturing the unusual, the company increases its chances of connecting with consumers seeking something out of the ordinary and memorable. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Radical Design:** Investing in conventional commodities that feature a radical design can differentiate a company and connect with consumers seeking something out of the ordinary and memorable. - **Artsy Ads:** Creating artsy ads that showcase the unique aspects of a product can attract consumer attention and make a lasting impression. - **Miniature Replicas:** Using miniature replicas of famous works of art to highlight product features can be an innovative marketing strategy that sparks interest. ### Sectors Adopting This - **Kitchenware:** In the kitchenware industry, investing in radical design can help companies stand out and attract customers looking for unique and memorable products. - **Advertising:** In the advertising industry, creating artsy ads that showcase product uniqueness can capture consumer attention and generate brand recognition. - **Fine Arts:** In the fine arts industry, using miniature replicas of famous works to promote products can be a disruptive innovation opportunity that combines art and marketing. ## Related on Trend Hunter - [Precise Artfully Intricate Knives](https://www.trendhunter.com/trends/yin-mo-star-kui.md) - [Versatile Ergonomic Knives](https://www.trendhunter.com/trends/cutluxe-knife-collection.md) - [Durable High-Performance Knives](https://www.trendhunter.com/trends/victorinox-knives.md) - [Specialized Knife Campaiggns](https://www.trendhunter.com/trends/musashi-japan.md) - [Art Deco-Inspired Pocket Knives](https://www.trendhunter.com/trends/kershaw-noventa-knife.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Purposeful Knife Galleries](https://www.trendhunter.com/trends/tojiro-knife-gallery.md) - [Artfully Engineered Luggage Designs](https://www.trendhunter.com/trends/ingenieurskunst.md) - [3D-Printed Paper Knives](https://www.trendhunter.com/trends/paper-knives.md)