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# Family-Style Interior Designs
Raw Edges Turns the Vitrahaus Loft into a Whimsical Wonderland

By Kalin Ned | Published 2018-03-13 | Updated 2018-03-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/familystyle-interior
References: [dezeen](https://www.dezeen.com/2018/03/09/raw-edges-redesigns-vitrahaus-loft-vitra-campus/) & [raw-edges](http://www.raw-edges.com/)

Israel-based design duo [Raw Edges](https://www.trendhunter.com/trends/cozmo-1) focuses on the importance and inherent vibrancy of kinship by refurbishing the fourth level loft of the [VitraHaus](https://www.trendhunter.com/trends/vitrahaus-loft) in Weil am Rhein, Germany with a family-style interior design. The space features a structured and well-curated usage of mix motifs that constitute an established harmonious relationship between various natural materials, including glass, wood, colorful hits and light-hued textiles. Throughout the family-style interior space, Raw Edges was successful in integrating their "trademark color gradient patterns to various objects."

Effortlessly combining Israeli design duo's "rainbow-hued wooden furniture pieces and classic Vitra [items]," the family-style interior communicates an uplifting and bubbly narrative that should be a fundamental component of any "busy, creative, young family." Interestingly enough, the revamped VitraHaus loft takes on the vibe of a rather colorfully mischievous interior art installation.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 88% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Kinship-focused Interior Design:** Designers can create family-style interior designs that feature natural materials and playful color schemes to communicate a positive and harmonious narrative.
- **Mix-and-match Motifs:** Integrating diverse motifs and colors in structured yet artistic ways can create a whimsical and visually intriguing interior space.
- **Color Gradient Patterns:** Designers can apply their trademark color gradient patterns to various objects, adding a unique touch and elevating the vibrancy of family-oriented interior designs.

### Who This Affects Most

- **Interior Design:** Creating family-friendly and kinship-focused designs using diverse materials, playful patterns, and unique color schemes can disrupt the conventional norms of interior design.
- **Furniture Manufacturing:** Manufacturing family-style furniture pieces that feature playful colors and unique designs can appeal to young creative families and disrupt the traditional furniture industry.
- **Home Decor:** Developing home decor products that integrate natural materials, playful motifs, and color gradient patterns can elevate the aesthetic of family-oriented interior designs and disrupt the home decor market.

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