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# Parent-Targeted Pizza Freezers
Red Baron's 'Parent Win Stations' Share Family-Sized Frozen Pizzas

By Laura McQuarrie | Published 2019-08-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/familysized-frozen-pizza
References: [prnewswire](https://www.prnewswire.com/news-releases/red-baron-to-give-families-the-ultimate-parent-win-free-pizza-during-chaotic-back-to-school-season-300903884.html) & [RedBaron](http://www.RedBaron.com/)

[Red Baron](https://www.trendhunter.com/trends/fully-loaded-pizza), the maker of [family-sized frozen pizza products](https://www.trendhunter.com/trends/dr-oetker-ristorante-grande), is appealing to busy parents for back-to-school season with freezers that are full of free pizzas in Chicago and New York City. At these 'Parent Win Stations' stationed in high-traffic city areas, busy families will be able to stop by and grab a bite to eat. Unlocking the pizza-sharing freezers requires parents to visit Red Baron's [Instagram](https://www.trendhunter.com/trends/totinos-pizza-rolls-fridge) page to get the correct password.

As the time of the year when parents are preparing to send their kids back to school can be a hectic one, Red Baron is hoping to lend a hand in creating more "parenting wins" than "parenting fails," as consumers are often quick to share on social media.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 69% | Activity: 77% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Convenient Meal Solutions:** Red Baron's 'Parent Win Stations' offer busy parents a convenient and quick meal solution.
- **Social Media Engagement:** Red Baron's Instagram requirement to unlock the pizza-sharing freezers highlights the trend of companies using social media to engage with consumers.
- **Brand Loyalty and Word-of-mouth Marketing:** Red Baron's goal of creating 'parenting wins' aims to generate brand loyalty and positive word-of-mouth marketing among busy parents.

### Who This Affects Most

- **Frozen Food:** Red Baron's family-sized frozen pizza products are part of the frozen food industry.
- **Food Delivery:** The 'Parent Win Stations' provide a unique food delivery experience for busy families on the go.
- **Social Media Marketing:** Red Baron's Instagram requirement showcases the growing industry of social media marketing in the food and beverage sector.

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- [Premium Convenient Frozen Pizzas](https://www.trendhunter.com/trends/frozen-pizza-range.md)
- [Frozen Pizza Snack Fridges](https://www.trendhunter.com/trends/totinos-pizza-rolls-fridge.md)
