# Rustic White Whole-Grain Kvass Family Secret Offers Traditional Kvass Packed with Antioxidants By Grace Mahas | Published 2020-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/family-secret References: [russiantable](https://www.russiantable.com/drinks/kvas?product_id=10295) & [russiantable](https://www.russiantable.com/drinks/kvas?product_id=10295) Family Secret recently added a new variant to its line of Kvass, Currant and Mint. Kvass—the traditional fermented Slavic beverage made from rye bread—is a powerful source of antioxidants, vitamins, and minerals and helps support a healthy digestive tract. The Currant and Mint variant boasts a complex flavor profile with the black currant adding tart acidity balanced by the refreshingly light notes of mint. This beverage is a potent source of vitamin C and other minerals to enhance and strengthen your immune system. Alongside this flavor, Family Secret also offers a traditional option with a rich classic flavor profile that makes use of the classic rustic brew. Each beverage is formulated with malted wheat and whole grain. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fermented Beverages:** Family Secret's Kvass shows the growing trend of consumers seeking out fermented beverages for their health benefits. - **Functional Ingredients:** The addition of black currant and mint to the Kvass demonstrates the trend of using functional ingredients known for their antioxidant and immune-boosting properties. - **Traditional Revival:** Family Secret's traditional Kvass represents the resurgence of interest in traditional and ancient beverages as consumers look for unique and authentic experiences. ### Sectors Adopting This - **Beverage Industry:** The popularity of Kvass suggests opportunities for innovative fermented beverage offerings in the market. - **Health and Wellness Industry:** The use of antioxidants and immune-boosting ingredients in Kvass opens up opportunities for health and wellness brands to tap into the functional beverage market. - **Craft Brewing Industry:** The traditional rustic brew of Family Secret's Kvass presents an opportunity for craft breweries to experiment with ancient brewing techniques and flavors. ## Related on Trend Hunter - [Functional Barley Beverages](https://www.trendhunter.com/trends/barley-water.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Functional Flavor Canned Kombuchas](https://www.trendhunter.com/trends/spraga-kombucha.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Timeless Sports Drinks](https://www.trendhunter.com/trends/ancient-drinks.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md)