# Fitness Tracker App Subscriptions Strava Introduces a Family Plan Subscription Tier By Amy Duong | Published 2024-07-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/family-plan-1 References: [engadget](https://www.engadget.com/strava-launches-a-family-plan-170002189.html)  Strava celebrates its 15th year anniversary and as a part of its celebrations, the team presents a [family plan option](https://www.trendhunter.com/trends/adguard-family-plan). This is a new subscription tier where there can be up to four accounts active on a single plan. This way, [a new generation can join](https://www.trendhunter.com/trends/family-fitness). The service is comprised of all the factors an individual plan has including [route building and sharing, activity records](https://www.trendhunter.com/trends/statistics-for-strava), and safety tools. The plan starts at $140 at an annual rate which compares to the $80 annual individual plan in a beneficial way. However, it is important to note that users have to pay for the plan upfront which differentiates from the individual plan which collects payments at a monthly rate. Image Credit: Strava ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 17% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Family-centric Fitness Plans:** Subscription tiers designed for family use promote inclusive health and wellness while incentivizing collective engagement. - **Multi-user Account Options:** Allowing multiple users on a singular subscription service fosters community building and shared fitness journeys, increasing user loyalty. - **Upfront Payment Models:** Shifting to annual, upfront payment models from monthly billing can enhance predictability and cash flow management for businesses. ### Where This Applies - **Fitness Apps:** Enhanced subscription plans cater to diverse usage needs, increasing app attractiveness and user retention. - **Health and Wellness:** Family-oriented wellness plans reflect the growing trend towards collective family health initiatives and shared lifestyle goals. - **Subscription Services:** Innovative billing structures and multi-account options provide a competitive edge, encouraging broader adoption across user demographics. ## Related on Trend Hunter - [Fitness Platform Partnerships](https://www.trendhunter.com/trends/apple-fitness-and-strava.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Activity-Monitoring Sports Apps](https://www.trendhunter.com/trends/strava-heatmaps.md) - [Family-Focused Meditation Apps](https://www.trendhunter.com/trends/familyfocused-meditation-apps.md) - [Child-Friendly Fitness Trackers](https://www.trendhunter.com/trends/fitbit-ace-lte.md) - [Workout App Software Upgrades](https://www.trendhunter.com/trends/app-one.md) - [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md) - [Musically Compatible Fitness Apps](https://www.trendhunter.com/trends/strava-1.md) - [Enhanced Social Running Apps](https://www.trendhunter.com/trends/social-running-app.md)