# Imaginative In-Mall Parks The Hangzhou Neobio Family Park Encourages Parent-Child Activities By Laura McQuarrie | Published 2018-08-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/family-park References: [retaildesignblog.net](http://retaildesignblog.net/2018/08/12/hangzhou-neobio-family-park-by-xliving-hangzhou-china/) & [xl-muse](http://www.xl-muse.com/) The first floor of the [Hangzhou Star Avenue PhaseII](https://www.trendhunter.com/trends/hangzhou-empathy-museum) shopping mall in Hangzhou, China boasts a fun-filled family park by [X+Living](https://www.trendhunter.com/trends/deji-plaza-phase-ii) that encourages imagination and bonding. The [Hangzhou Neobio Family Park](https://www.trendhunter.com/trends/the-hangzhou-prism) offers a reading area, a space that's set up like a miniature town, a space for dining and entertainment, as well as other places for rest, interaction and learning. Within each of the spaces designed by X+Living, there are plenty of kid-friendly scenes to be discovered, offering plenty of opportunities for children of different ages to safely explore. While the design of the family park is a standout for its many fixtures and aesthetics, it is also noted to be an experimental design that sets a precedent for shopping malls of the future. Image Credit: Shao Feng ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Imaginative-play Spaces:** Creating interactive and immersive environments that foster imagination and play can revolutionize the traditional shopping mall experience. - **Multifunctional-entertainment Concepts:** Integrating various amenities in a single space, such as dining, entertainment, and learning areas, can attract families and offer diverse experiences. - **Experimental-mall Designs:** Exploring innovative designs for shopping malls can set new standards and inspire future developments in the industry. ### Sectors Adopting This - **Retail-entertainment:** Combining retail and entertainment elements in a unique way can enhance the overall shopping experience and create new opportunities for brands. - **Child-focused-experience:** Designing experiences specifically tailored to children and families can cater to a niche market and differentiate brands in the competitive retail sector. - **Architecture-and-interior-design:** Collaborating with architects and interior designers to create innovative and immersive spaces can revolutionize the concept of traditional shopping malls. ## Related on Trend Hunter - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Nature-Inspired Indoor Playgrounds](https://www.trendhunter.com/trends/sarit-shani-hay.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Organic Urban Playgrounds](https://www.trendhunter.com/trends/the-boulder-park.md) - [Eye-Catching Basketball Parks](https://www.trendhunter.com/trends/basketball-park.md) - [Whimsical Store Expansions](https://www.trendhunter.com/trends/miniso-jakarta.md)