# Inaugural Family-Centric Fashion Capsules NAMESAKE's FAMILY MATTERS Collection Readies for FW20 By Amy Duong | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/family-matters-collection References: [hypebeast](https://hypebeast.com/2020/9/namesake-aw20-family-matters-collection-launch-and-lookbook-interview) NAMESAKE unveils its [first fashion capsule](https://www.trendhunter.com/trends/needles-x-nepenthes) entitled the FAMILY MATTERS collection and lookbook to show off the designs -- the pieces are made for the Fall/Winter 2020 season. The brand is led by three brothers and to mark the inaugural collection, they turn to their priorities. The brand is a personal expression of their experiences growing up in Taiwan and then moving to Japan then to the United States. It follows the brothers' course growing up with a strong dictation of two constants, which were family and basketball. The collection also features a strong influence of [basketball culture](https://www.trendhunter.com/trends/born-x-raised-1) as well, embodying the energy of hard work, patience, and team work. The designs are a blend between modern fashion, workwear, and sportswear. Image Credit: NAMESAKE ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Family-centric Fashion:** Disruptive innovation opportunity: Explore the market potential for clothing collections focused on family values and experiences. - **Fashion Capsules:** Disruptive innovation opportunity: Develop limited-edition fashion collections that cater to specific seasons or themes. - **Basketball-inspired Fashion:** Disruptive innovation opportunity: Combine sports culture and fashion to create unique and trend-setting clothing designs. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate family-oriented designs into fashion brands and collections to cater to a wider audience. - **Apparel Manufacturing:** Disruptive innovation opportunity: Collaborate with fashion brands to produce limited-edition capsule collections that align with specific themes or seasons. - **Sports Retail:** Disruptive innovation opportunity: Create a niche market by offering fashion products that combine elements of sports culture and streetwear. ## Related on Trend Hunter - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Fashion Capsules](https://www.trendhunter.com/trends/needles-x-nepenthes.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)