# Family-Made Tequila Exports La Martineña Takes Tequila RB Rey Into Eight European Countries By Adam Harrie | Written with AI assistance | Published 2026-11-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/family-made-tequila-exports References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/11/tequila-rb-rey-expands-european-footprint)  La Martineña expanded ‘Tequila RB Rey’ across Europe, placing the family-made label in eight countries and targeting 10 by the end of 2026. The move puts the Jalisco-made bottle in front of bartenders and buyers, with a UK entry expected in the first quarter of 2027. RB Rey comes from La Martineña in Tequila, Jalisco, a distillery founded in 1840 and still owned by the Reyes family in its third generation. The range spans blanco and oak-aged expressions, and the tequila uses 100% agave and lands at 40% ABV. La Martineña shows how [eight-country distribution](https://www.trendhunter.com/trends/caf-del-mar-spirits) can widen the buying window for a [family-run tequila](https://www.trendhunter.com/trends/el-texano-tequila) that already sells in Mexico and the U.S., giving European bars another [heritage-led option for agave menus](https://www.trendhunter.com/trends/dynasty-spirits), while a UK arrival keeps the rollout moving market by market rather than treating Europe as a single export block. Image Credit: La Martineña Distillery ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 78% | Activity: 89% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Heritage Spirits Expansion:** Family-owned distilleries with long production histories are gaining premium positioning as international buyers seek authentic origin stories and differentiated shelf narratives. - **Agave Menu Growth:** European bars are broadening tequila and agave selections, creating space for craft labels that offer alternatives to mass-market spirits portfolios. - **Market-by-market Rollouts:** Phased country entries are reshaping beverage exports by allowing niche brands to adapt distribution, trade relationships, and demand building to each local market. ### Industries Being Reshaped - **Alcoholic Beverages:** Premium tequila exports are adding competitive pressure within spirits as smaller producers use provenance and quality cues to reach new international consumers. - **Hospitality:** Bars and restaurants benefit from emerging agave labels that support more varied cocktail programs and premium tasting experiences. - **Import Distribution:** Specialized beverage distributors are becoming key growth partners for heritage brands entering fragmented regional markets across Europe. ## Related on Trend Hunter - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Premium Tequila Lines](https://www.trendhunter.com/trends/tequila-partida.md) - [Three-Ingredient Blanco Tequilas](https://www.trendhunter.com/trends/three-ingredient-blanco-tequilas.md) - [Mezcal-Based Canned Cocktails](https://www.trendhunter.com/trends/mezcal-reina.md) - [Accessible Agave Tequilas](https://www.trendhunter.com/trends/camarena-tequila.md) - [Agave Tequila Bottles](https://www.trendhunter.com/trends/agave-tequila-bottles.md) - [Centenary Tequila Collections](https://www.trendhunter.com/trends/Maison-Ferrand-UK.md) - [Tequilas for Cocktails](https://www.trendhunter.com/trends/Agave-Spirits-Brand.md) - [Regional Tequila Distribution Deals](https://www.trendhunter.com/trends/tequila-centinela.md)