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# Cheeky Award Campaigns
'Family Guy' Emmy Ads Give You a Reason to Vote

By Joanne Lam | Published 2010-05-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/family-guy-emmy-ads
References: [perezhilton](http://perezhilton.com/2010-05-26-family-guy-takes-on-precious) & [themoderatevoice](http://themoderatevoice.com/43540/animated-family-guy-campaigning-to-win-emmy/)

These ‘Family Guy’ Emmy ads take on other popular TV shows to promote themselves for the upcoming Emmy nominations. The following are some of the taglines used for the [print ads](https://www.trendhunter.com/trends/axe-campaign):

“Family Guy - written by 8 WASPS, 6 Jews, 2 Asian and 1 Gay.”
“We peaked 3 years ago, so by your logic we should get an Emmy now.”
“You have to vote for us — we did a holocaust episode.”
“Family Guy with Tina Fey… Not really, we just want an Emmy.”

These [hilarious 'Family Guy' Emmy ads](https://www.trendhunter.com/trends/underpaid-women) are hilarious bits which give you a glimpse of what has made the show such a success throughout the years.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 49% | Activity: 83% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Cheeky Ads:** Disruptive innovation opportunity: Creating humorous and bold advertising campaigns to grab attention and promote a brand.
- **Targeting Competitors:** Disruptive innovation opportunity: Taking on popular TV shows or competitors in advertising to differentiate a brand and increase visibility.
- **Using Controversial Topics:** Disruptive innovation opportunity: Tapping into controversial or sensitive subjects to create buzz and generate conversation around a brand.

### Industries Being Reshaped

- **Advertising:** Disruptive innovation opportunity: Revolutionizing traditional advertising methods by incorporating humor, boldness, and controversy to capture audience attention.
- **Entertainment:** Disruptive innovation opportunity: Challenging established norms in the entertainment industry by creating unconventional and controversial content to attract and engage audiences.
- **Television:** Disruptive innovation opportunity: Pushing boundaries in television marketing and promotion by using cheeky and daring advertising tactics to increase viewership and attract Emmy nominations.

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