# Familial Blogger Campaigns Lysol's 'Family Chores' Webisode Features Say Yes Blogger Liz By Jana Pijak | Published 2017-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/family-chores References: [youtube](https://www.youtube.com/watch?v=5Dq9wxuE2yY) & [sayyes](http://sayyes.com/) Lysol's 'Family Chores' webisode stars Say Yes blogger Liz Stanley and her three kids who are shown cleaning up around the house together. The influencer believes that a collaborative effort is best when it comes to cleanups and showcases the power of accountability from an early age. In her household, Liz displays a chore chalkboard on a wall, adding and erasing new tasks that the whole family can participate in. Once completed, the tasks are erased and replaced with a gold star sticker, making the blogger's children feel accomplished and proud after a designated task. The influencer's 'Family Chores' webisode with Lysol also spotlights the brand's signature wipes -- used most often to disinfect toys and other household objects when her kids are sick -- ultimately marketing to other Millennial moms in a way that is relatable and authentic. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Clean-up:** Incentivizing families to clean homes together to promote accountability. - **Toy Disinfecting Wipes:** Marketing disinfecting wipes to millennial parents with young children. - **Chore Chalkboards:** Encouraging families to use chore chalkboards as a means of delegating tasks and providing feedback. ### Sectors Adopting This - **Home Cleaning:** Cleaning supply companies can capitalize on the growing trend of promoting collaborative cleaning. - **Parenting Products:** Companies that sell products geared towards parents and children, like Lysol and other disinfectant brands. - **Blogger and Influencer:** Bloggers and influencers can leverage collaborations with brands to market their products in a relatable and authentic way. ## Related on Trend Hunter - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Equipment Manager-Honoring Cleaning Campaigns](https://www.trendhunter.com/trends/the-lost-bet.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Family-Focused Disinfectant Lines](https://www.trendhunter.com/trends/familyguard.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Lavender-Inspired Disinfectant Ranges](https://www.trendhunter.com/trends/lavender-cotton.md)