# Social Media Parental Tools Meta Launches 'Family Center' Hub to Protect Children on Instagram By Niko Pajkovic | Published 2022-03-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/family-center References: [finance.yahoo](https://finance.yahoo.com/news/instagram-rolls-safety-tools-parents-130032071.html) & [instagram](http://instagram.com)  Meta, formerly [Facebook](https://www.trendhunter.com/trends/meta-2), has announced the launch of a new set of tools for parents looking to protect their children, which will be organized in a centralized hub called 'Family Center.' The new feature will allow parents to easily control what their kids can do and see across all of Meta's apps. However, to start, the feature will only be available for [Instagram](https://www.trendhunter.com/trends/meta-4) before being rolled out to other apps such as Facebook and [Whatsapp](https://www.trendhunter.com/trends/facebook1). Not only will the new suite of tools allow parents to censor certain content and control what their kids can post, but it will also provide them with valuable data regarding their children's Instagram habits, such as how much time they spend on the app. Family Center is being launched today in the United States and will expand to include Meta's other apps sometime in May. Image Credit: Instagram ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Parental Control Tools:** The launch of Meta's 'Family Center' will set a new trend for centralized parental control tools across social media platforms. - **Data Privacy for Kids:** As parents become more aware of their children's online activities, they will seek out innovative tools to protect their privacy and data, creating a trend towards data privacy for kids. - **Kid-friendly Social Media:** The launch of tools like Meta's 'Family Center' will drive a trend towards creating more kid-friendly social media platforms with better parental control features. ### Where This Applies - **Social Media:** The social media industry will need to invest in advanced parental control features and data privacy measures to keep up with changing consumer behavior and demands. - **Edtech:** As more kids spend time online, EdTech companies may develop new products and services that offer educational content while prioritizing safety and data privacy. - **Online Privacy and Security:** The growing concern for online privacy and security for children will lead to new innovations in the online privacy and security industry that cater specifically to kids. ## Related on Trend Hunter - [Parental Social App Controls](https://www.trendhunter.com/trends/meta-4.md) - [Virtual Reality Parental Controls](https://www.trendhunter.com/trends/meta-2.md) - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Parental Social Controls](https://www.trendhunter.com/trends/snapchat-5.md) - [Teen-Protecting Social Media Features](https://www.trendhunter.com/trends/instagram-limit-restrict.md) - [Resourceful Digital Platform Events](https://www.trendhunter.com/trends/instagram-family-popup.md) - [Internet Safety Features](https://www.trendhunter.com/trends/my-digital-world.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Teen-Protecting Social Features](https://www.trendhunter.com/trends/teen-accounts-1.md)