# Ladies Who Lunch Fashion The Family Affairs 'Everyday is Like Sunday' Collection is Debutante Fun By Robyn Currie | Published 2009-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/family-affairs-everyday-is-like-sunday References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/family_affairs) & [toujours-toi-family-affairs](http://www.toujours-toi-family-affairs.com/index.php?id=4) What do you get when you take a [mother-daughter design team](https://www.trendhunter.com/trends/sense-of-togetherness) (half in New York, the other in Switzerland) and mix it with [feminine, gauzy fashions](https://www.trendhunter.com/trends/szane-fall-2025)? You get The Family Affairs 'Everyday is Like Sunday' collection. Designing the collection with afternoons of flower shopping and sipping coffee in mind, the Family Affairs 'Everyday is Like Sunday' collection wants us to take it easy and enjoy life--just as we should enjoy their beautiful designs. **Implications** - **This implication isn't pointed enough. Scrap it and try to answer these questions: What does this trend say about society? Why did this trend come about? This product assumes that mundane chores, such as grocery shopping, can be done in [fashionable clothes](https://www.trendhunter.com/trends/demi-lovato-x-amazon) which allows customers to feel a sense of importance and beauty at all times. Businesses can encourage everyday people to inject fashion back into their lives. They can also benefit by marketing their more dressier clothes for less formal occasions and double as everyday wear. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 46% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mundane-chores-fashion:** Opportunity for businesses to encourage everyday people to inject fashion back into their lives. - **Versatile-everyday-wear:** Potential to market dressier clothes for less formal occasions and double as everyday wear. - **Feminine-gauzy-fashions:** Demand for feminine, gauzy fashions for a relaxed and enjoyable lifestyle. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the trend by creating clothing lines focused on injecting fashion into everyday chores and designing versatile dressier clothes. - **Retail:** Retail market can benefit from this trend by promoting fashion-forward everyday wear to cater to a wider customer base. - **Consumer Goods:** Opportunity for consumer goods companies to create stylish and practical products for everyday tasks. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)