# Adaptable Pharmasist Arms The Familiprix 2011 Ad Campaign Focuses on a Helpful and Healing Hand By Meghan Young | Published 2011-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/familiprix-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/08/familiprix-drugstores-pharmacist-arm/) & [familiprix](http://www.familiprix.com/) The Familiprix 2011 ad campaign shows just how useful pharmacists and pharmacies can be. It is easy to forget that they are -- especially the people in those white coats -- because we tend to run to the Internet these days for help figuring out what our symptoms mean and what can cure them. Conceived by [Quebec City](https://www.trendhunter.com/trends/bill-the-maple)-based ad agency lg2, the Familiprix 2011 ad campaign illustrates (quite literally) the [helpful hand pharmacists can lend](https://www.trendhunter.com/trends/accessible-customer-service) when we are injured, sick or both. Although I don't think we would actually get away with wrapping their arms around us when we have a cold or stoppered the exit of a bees nest so that we don't get stung, they will go that extra mile in a more realistic way. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Ad Campaign Reinvention:** The use of creative ad campaigns that highlight the unique services provided by pharmacists and pharmacies is a disruptive innovation opportunity that can increase awareness and customer engagement. - **Pharmaceutical Digitalization:** The shift towards digital platforms and online resources for healthcare information presents an opportunity for pharmacists to leverage technology and provide remote consultations and recommendations. - **Personalized Pharmacy Services:** The demand for tailored healthcare solutions opens up a disruptive innovation opportunity for pharmacists to offer personalized medication management and treatment plans. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising industry can capitalize on the trend of creating innovative and impactful ad campaigns for pharmaceutical companies and pharmacies. - **Pharmaceutical Retail:** The pharmaceutical retail industry can incorporate digital solutions and personalized services to enhance the customer experience and differentiate themselves from competitors. - **Healthcare Technology:** The healthcare technology industry can develop digital tools and platforms that facilitate remote consultations and personalized medication management services provided by pharmacists. ## Related on Trend Hunter - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Mature Queer Drugstore Campaigns](https://www.trendhunter.com/trends/walgreens-and-the-old-gays.md) - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Humorous Local Product Ads](https://www.trendhunter.com/trends/local-product.md)